LEGO has announced three new sets inspired by the successful Avatar series written and produced by James Cameron. The release comprises a ‘Neytiri & Thanator vs. AMP Suit Quaritch’ set, ‘Jake & Neytiri’s First Banshee Flight’ set, and the ‘Floating Mountains: Site 26 & RDA Samson’ set. The ‘Neytiri & Thanator vs. AMP Suit Quaritch’ set comes with 560 pieces and two mini figurines of Neytiri and Colonel Miles Quaritch.
The second of the three sets comes with Jake and Neytiri mini figurines and an additional 572 pieces. To finish off the collection, the ‘Site 26 & RDA Samson’ set, which is also the largest in the release, comes with 887 pieces and five figurines of human Jake, Na’vi Jake, Grace Augustine, Trudy, the SA-2 Samson helicopter, and science lab.
The LEGO Avatar collection launches on Oct 1, 2022.
Image Credit: LEGO
What Makes This Trend Stand Out
- Sci-fi Movie Merchandise
- As the popularity of science fiction and fantasy movies increase, creating merchandise like LEGO figurine sets can be a profitable opportunity for licensing companies.
- Cross-media Collaboration
- Collaborating with different entertainment media, such as films, to create LEGO sets can generate hype and interest for both parties involved.
- High-demand Collectibles
- Creating limited edition, high-demand collectibles, as LEGO has done with its Avatar sets, can tap into consumer demand for exclusive merchandise and build brand loyalty.
Sectors Adopting This
- Toy Manufacturing
- Toy companies can capitalize on the trend of creating merchandise for popular science fiction and fantasy franchises to appeal to collectors and fans.
- Entertainment Licensing
- Offering licensing agreements for toy companies to produce merchandise based on popular movies and TV shows can provide a new revenue stream for entertainment companies.
- Film and TV Production
- Partnering with toy companies to produce merchandise can generate additional revenue and increase brand awareness for movie and TV franchises.
