'Avatar: The Way of the Water,' the sequel to the original 'Avatar' movie is premiering this December and Kinder Joy is celebrating with the debut of a new lineup of Avatar-themed eggs.
The new lineup of Avatar-themed eggs takes the classic chocolate egg of a Kinder Joy treat and pairs it with eight new Avatar-inspired toys. But these aren't just any old toys. The new toys actually come to life through reality in Applaydu, which adds an extra layer of fun and discovery for kids and adults alike.
The new Kinder Joy Avatar-themed egg can be found now through December 2022 at retailers across the U.S. And with eight toys to collect, kids can keep their eyes peeled for characters like Banshee Jake, Direhorse, Leonopteryx, Nalutsa, and more.
Image Credit: Kinder Joy
What Makes This Trend Stand Out
- Avatar-inspired Toys
- Kinder Joy's Avatar-themed eggs featuring toys that come to life through reality in Applaydu points to the need for more AR-enhanced toys in the market.
- Licensed Promotional Products
- The success of Kinder Joy's Avatar-themed eggs suggests demand for licensed promotional products, signaling opportunities for companies looking to expand their brand and reach a wider audience.
- Movie-tie in Products
- Movie tie-in products like Kinder Joy's Avatar-themed eggs offer a great opportunity for companies looking to piggyback on the success of blockbuster movies and reach a vast audience of moviegoers and fans.
Sectors Adopting This
- Toy Industry
- Kinder Joy's Avatar-themed eggs and the success of the accompanying toys point to a potential disruption in the toy industry that prioritizes AR-enhanced toys and products.
- Food and Beverage Industry
- The success of Kinder Joy's Avatar-themed eggs indicates potential opportunities for food and beverage companies to create promotional tie-ins around major movie releases.
- Entertainment Industry
- The popularity of Kinder Joy's Avatar-themed eggs and AR-enhanced toys further demonstrate the potential for the entertainment industry to incorporate more interactive elements into their merchandise to enhance the overall movie-going experience.
