LEGO fans and Star Wars enthusiasts have something to look forward to this year, as the LEGO Group has announced three new sets based on the upcoming Star Wars: Ahsoka series. The series, which will debut on Disney+ on August 23, follows the adventures of former Jedi Ahsoka Tano after the fall of the Empire. The new LEGO sets include Ahsoka’s T-6 Jedi Shuttle, a New Republic E-Wing vs. Shin Hati’s Starfighter set, and a brick-built display model of Chewbacca. The sets feature detailed starship models with opening cockpits, stud shooters, and storage compartments, as well as minifigures of popular characters such as Ahsoka, Sabine Wren, Shin Hati, and Morgan Elspeth.
The new LEGO Star Wars Sets from Ahsoka and LEGO will be available from September 1, 2023 at LEGO stores and online retailers. The prices for the sets are as follows: Ahsoka’s T-6 Jedi Shuttle ($79.99), New Republic E-Wing vs. Shin Hati’s Starfighter ($109.99), and Chewbacca ($199.99). The sets are recommended for ages 9 and up, except for the Chewbacca model, which is suitable for ages 16 and up.
Image Credit: LEGO
Key Themes Behind This Trend
- LEGO Star Wars Sets
- Opportunity to capitalize on the growing popularity of LEGO Star Wars sets based on popular characters and storylines.
- Thematic Building Blocks
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- Brick-built Display Models
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Where This Applies
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- Entertainment Merchandise
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- E-commerce Retail
- Opportunity for e-commerce retailers to capitalize on the online sales of themed building block sets, reaching a global audience of fans and collectors.
