Hasbro Revisits the Power Rangers for the 'Zord Ascension Project'
Kanesa David — July 25, 2022 — Life-Stages
References: hasbropulse & hypebeast
Hasbro has unveiled the new ‘Zord Ascension Project’ as a part of the brand’s ‘Lightning Collection.’ The new figure comes with a ‘Mighty Morphin’ White Ranger and stands at a 1/144 scale, adopting the aesthetics of the Japanese Mighty Morphin Power Rangers series. The ‘Zord Ascension Project’ comes with 13 accessories which include blast effects, Green Ranger and Slug pieces, and more. The ‘Lightning Collection Zord Ascension Project Dragonzord’ is perfect for consumers in the market for figurines or collectibles, as the toy arrives in premium packaging for a satisfying unboxing experience.
The ‘Zord Ascension Project’ figure is a recreation of the Zord linked to the Green Mighty Morphin Power Coin and can be transformed into ‘Dragonzord Battle Mode’ and ‘Mega Dragonzord.’ Boasting precise details, special paint techniques, and translucent pieces, the ‘Lightning Collection Zord Ascension Project Dragonzord’ can be preordered on Hasbro Pulse with a shipping date of January 1, 2023.
Image Credit: Hasbro
The ‘Zord Ascension Project’ figure is a recreation of the Zord linked to the Green Mighty Morphin Power Coin and can be transformed into ‘Dragonzord Battle Mode’ and ‘Mega Dragonzord.’ Boasting precise details, special paint techniques, and translucent pieces, the ‘Lightning Collection Zord Ascension Project Dragonzord’ can be preordered on Hasbro Pulse with a shipping date of January 1, 2023.
Image Credit: Hasbro
Trend Themes
1. Cartoon-inspired Toy Figurines - Opportunity to create more collectible figures inspired by popular animated characters for consumers in search of nostalgic and entertainment-based products.
2. Premium Packaging for Collectibles - Opportunity to provide high-end, premium packaging for collectible figures and similar products to enhance the consumer unboxing experience and create a sense of luxury.
3. Transformable Collectibles - Opportunity to innovate and create figures that can transform into different forms and modes to attract both collectors and kids seeking toys with added features and playability.
Industry Implications
1. Toy - Innovation opportunity for toy companies to develop and market more nostalgic and cartoon-inspired collectibles to appeal to a wider audience.
2. Entertainment - Opportunity for entertainment companies to license their characters and franchises for toy companies to create collectible figures, creating a new revenue stream for both industries.
3. Packaging - Opportunity for packaging companies to create high-end, visually-striking packages for collectible figures and other products in the toy and entertainment industries.
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