Hyper-Detailed Articulating Action Figures

The Hasbro Starting Lineup Includes Eight NBA Players

The Hasbro Starting Lineup action figures are a new line of collectible toys for avid fans and collectors alike to pick up as a hyper-detailed take on some of the most popular stars of the NBA. The action figures stand six-inches in height and feature articulation points across the entire body to let them be positioned into a range of orientations. This will allow fans to position them for taking shots and more to give them a life-like appearance on a shelf.

The Hasbro Starting Lineup action figures are created using photoreal technology to perfectly capture the realistic details of each of the players. Set to launch December 19 for $49.99 each, the action figures each come with their own trading card and a matching digital Panini NFT.

Hyper-detailed Action Figures
Expect to see more hyper-detailed action figures to be launched for other sports and pop culture icons to cater to collectors' needs.
Photoreal Technology in Toy Industry
Toy companies will increasingly explore the use of photoreal technology to create the winning formula in collectible toy designs.
Digital Trading Cards and Nfts
Digital trading cards and NFTs may be the next big thing in the collectible toy industry.

Who This Affects Most

Toy Manufacturing
Toy manufacturers should explore the potential of photoreal technology as a key feature in multi-purpose and collectible toys for enthusiasts.
Sports Merchandise and Memorabilia
There is a potential for collectors' craze to continuously grow as they seek hyper-detailed merchandise and memorabilia of their favorite sports stars.
Cryptocurrency and Art Collecting
Blockchain technology's disruptive impact in the art industry may extend to the collectible toy industry as seen with the introduction of digital trading cards and NFTs.
SCORE
3.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 46%
Activity 33%
Freshness 14%