LEGO announced its latest collaborative building block set, 'The Mighty Bowser.' This set was designed in collaboration with Nintendo, the game studio behind the world-renowned 'Super Mario Brothers' franchise, in which Bowser is a popular villain. The Mighty Bowser set features fine details that stay true to the colorfully-animated character model of Bowser in the modern Super Mario games.
In total, the set is comprised of 2,807 pieces and it stands roughly 12.5-inches high, meaning it is approximately one square foot when fully built. The character is depicted wearing chain bangles with spikes, his signature costume in the video game franchise. In addition to this, The Mighty Bowser has rotatable limbs with functional hands and a finely detailed shell.
Image Credit: LEGO
What's Driving This Trend
- Collaborative Game-themed Building Blocks Sets
- Companies can collaborate to create building blocks sets based on popular games, providing fans with new ways to interact with their favorite franchises.
- Detailed Character Model Building Sets
- Building sets that closely resemble character models from popular games can provide a unique and immersive building experience for fans.
- Rotatable Limbs and Functional Features Building Sets
- Building sets with movable and functional parts such as rotatable limbs and detailed features can provide fans with interactive and realistic building experiences.
Who This Affects Most
- Toy Manufacturing
- Toy manufacturers can collaborate with game studios to create new building sets that target gaming fans and build brand loyalty.
- Gaming
- Game studios can collaborate with toy manufacturers to create new building sets that provide fans with another form of engagement with their favorite games.
- Retail
- Retailers can feature exclusive or limited edition building sets that are designed in collaboration with popular game franchises, to drive traffic to their stores and increase sales.
