Paul George continues to work in collaboration with Nike but this time around, he adds another collaborative effort to the roster with the likes of Hot Wheels -- the trio delivers a playful new iteration of the PG 6 sneaker model. The nostalgic brand adds its aesthetics across the signature basketball shoes with a bold tonal palette and new accenting details.
Most of the upper are made from a synthetic material along with a bold gradient look that changes from blue to red across the silhouette. This is applied to reflect the Hot Wheels logo most likely as there are reversed Swoosh details at the lateral side of the panels and his number 13 on the medial side of the shoe.
Image Credit: Nike
Why This Trend Is Growing
- Collaborative Sneaker Design
- Opportunities for brands to partner and create unique, bold and playful iterations of popular sneaker models.
- Nostalgic Branding
- Creating designs that incorporate nostalgic branding can be a major selling point for new product releases.
- Synthetic Materials
- There may be an opportunity to create more eco-friendly and sustainable materials for shoe design.
Industries Being Reshaped
- Footwear Industry
- Incorporating new materials, unique designs and nostalgic branding in Sneaker design could provide an edge in the competitive footwear industry.
- Sports Industry
- Connecting with popular athletes to co-create personalized products could bridge the gap between sport and fashion industries.
- Toy Industry
- Partnering with fashion brands to recreate iconic toy branding in new ways could be a way for the toy industry to expand its reach.
