MGA's Glitter Babyz dolls put an extravagant spin on classic nurturing toys and promote imaginative play with flair. Dreamia Stardust, January Snowflake, Lila Wildbloom and Solana Sunburst are characters for young ones ages three and up that have extra-large eyes and plenty of sparkles adorning their eyelashes and hair.
Each one of the baby toys has her own personality and sense of style and the nurturing dolls encourage kids to keep the magic alive by feeding with bottles, changing diapers, giving baths and preparing the glittering dolls for naps. The dolls are outfitted with reusable accessories like nappies, gummies and t-shirts that express their personal style. Each doll takes cues from the natural world and also includes color-changing surprises.
What's Driving This Trend
- Glitter Nurturing Toys
- Innovation opportunity to create more nurturing toys that appeals to kids using glitter and other sparkly materials
- Color-changing Surprises
- Innovation opportunity to create products with unexpected changes in color to enhance the play experience
- Reinventing Classic Toys
- Innovation opportunity to put a modern spin on classic toys to attract new generations of children
Who This Affects Most
- Toy Industry
- Manufacturers can create more innovative and interactive toys to attract modern kids
- Fashion Industry
- There is a potential market to sell children's clothing lines based on the style sense of various doll characters
- Craft Industry
- Creating unique DIY kits to help kids create and accessorize their own glitter dolls
