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Top 35 Toys Trends in July

From Kid-Friendly Audio Players to Makeover Fashion Dolls

— July 17, 2021 — Life-Stages
As seen in the top July 2021 toys, some of the world's most popular toys are being reinvented with more of a focus on sustainability than ever. The Barbie Loves the Ocean line was introduced by Mattel as a collection of playthings made with 90% recycled ocean-bound plastic pieces. The LEGO Group recently revealed a new prototype for the first-ever recycled plastic LEGO, which meets the needs for the bricks to be durable and rigid.

Hot Wheels are also being retooled for a new generation with the first-ever Hot Wheels NFT digital artworks, which promise to speak to collectors of all ages.

There are also tons of new ways for kids to play with digital pets, including virtual fairies that can be caught by the jar or Tamagotchis that can be taken on the go and interacted with in new ways thanks to smartwatches.
8.6
Score
Popularity
Activity
Freshness
35
Animated Alien Card Games
Animated Alien Card Games
Exploding Kittens Launched Exploding Minions as Its First Licensed Game
<
34
Retro Mini Arcade Machines
Retro Mini Arcade Machines
The Egret II Mini Has a Rotating Display That Enables Two Aspect Ratios
<
33
Eco Conservation Card Games
Eco Conservation Card Games
The 'ATLAS' Card Game is for Players Six and Up
<
32
Ocean Plastic Fashion Dolls
Ocean Plastic Fashion Dolls
The Barbie Loves the Ocean Line is made with Eco-Friendly Materials
<
31
Pixel Pet Smartwatches
Pixel Pet Smartwatches
Tamagotchi Smart Includes Touch and Voice Controls
<
30
Epic Fantasy Plush Toys
Epic Fantasy Plush Toys
Build-A-Bear Workshop is Launching The Lord of the Rings Bears
<
29
Play-Inspired Cardboard Packaging
Play-Inspired Cardboard Packaging
Samsung’s Small World Turns Cardboard Boxes Into Playsets
<
28
Sci-Fi Sixth Scale Collectibles
Sci-Fi Sixth Scale Collectibles
The Hunter Collectible Expands Sideshow's Star Wars Collection
<
27
Encapsulated Ship Toy Kits
Encapsulated Ship Toy Kits
The LEGO Ideas Ship in a Bottle Kit Has 962 Pieces
<
26
Tabletop Game Subscriptions
Tabletop Game Subscriptions
The Warhammer Plus Subscription Service Offers Exclusive Perks to Fans
<
25
3D Topography Board Games
3D Topography Board Games
The Catan 3D Edition Board Game Brings the Pastime to Life
<
24
Virtual Toy Car Collectibles
Virtual Toy Car Collectibles
Mattel's First Edition Hot Wheels NFT Assets are Bought with Crypto
<
23
Educational Projection Chessboards
Educational Projection Chessboards
The Conceptual 'Illuminis' Chessboard Helps Players Learn
<
22
Squeezable Milkshake Flavor Additions
Squeezable Milkshake Flavor Additions
The Sit Back & Strawberry Flavor Joins the Klondike Shakes
<
21
Nostalgic Console Character Sets
Nostalgic Console Character Sets
The New LEGO Super Mario Sets Feature Classic N64 Characters
<
20
Connected Wooden Chess Sets
Connected Wooden Chess Sets
The Chessnut 'AIR' Digital Chess Set is Feature-Rich
<
19
Building Block Sneaker Models
Building Block Sneaker Models
The LEGO Adidas Superstar Sneaker is Instantly Recognizable
<
18
DIY Paper Maché Kits
DIY Paper Maché Kits
Tomy's Maché Magic Only Needs Toilet Paper and Water
<
17
Tween Fashion Dolls
Tween Fashion Dolls
Each L.O.L. Surprise! Tweens Doll Come with 15 Surprises
<
16
Kid-Friendly Audio Players
Kid-Friendly Audio Players
Yoto Inspires with Stories, Music, Activities, Podcasts, Radio and More
<
15
Branded Retail-Themed Board Games
Branded Retail-Themed Board Games
Monopoly Target Edition is Modeled After a Shopping Trip
<
14
Makeover Fashion Dolls
Makeover Fashion Dolls
Glo-Up Girls are Made to Glow Up by Changing Nail, Hair, Makeup & Styles
<
13
Building Block-Made Typewriters
Building Block-Made Typewriters
LEGO Fan Steve Guinness Constructed a LEGO Vintage Typewriter
<
12
Stressful Balloon-Inflating Board Games
Stressful Balloon-Inflating Board Games
The 'Pop Under Pressure' Board Game Requires Fast Thinking
<
11
Shoppable Toy Video Platforms
Shoppable Toy Video Platforms
The Kitoons OTT Platform Combines Content and E-Commerce
<
10
Recycled Plastic Toy Bricks
Recycled Plastic Toy Bricks
The First Recycled Plastic LEGO is Made from Discarded Bottles
<
9
Arcade-Style Action Figures
Arcade-Style Action Figures
Akedo Ultimate Arcade Warriors are Toys for Battling and Collecting
<
8
Miniature Axe Throwing Games
Miniature Axe Throwing Games
The Small Viking Axe Throwing Game Comes with Three Mini Axes
<
7
Fantasy-Themed Baby Dolls
Fantasy-Themed Baby Dolls
My Garden Baby is a Nurturing Doll with a Fantastical Twist
<
6
Instant Noodle Dice Games
Instant Noodle Dice Games
The Yahtzee: Cup Noodles Board Game is a Collector's Edition
<
5
Cartoon-Style Toy Car Collectibles
Cartoon-Style Toy Car Collectibles
The STOCKY Collectible Cars Have a High-Quality Construction
<
4
Fairy Jar Toys
Fairy Jar Toys
The Got2Glow Fairy Finder Lets Kids Collect and Care for Virtual Fairies
<
3
Palm-Sized Remote Drones
Palm-Sized Remote Drones
The Copernicus Drone Comes in Multiple Camera Configurations
<
2
Aerodynamic Catch-and-Throw Toys
Aerodynamic Catch-and-Throw Toys
The Hog Wild Wingball Has an Unexpected Shape and Performance
<
1
Twig Structure Toy Kits
Twig Structure Toy Kits
'The Things To Make' Joinery Toy Kit Makes Use of Found Twigs
<