Each L.O.L. Surprise! Tweens Doll Come with 15 Surprises
Laura McQuarrie — June 16, 2021 — Life-Stages
References: lolsurprise & toyworldmag
L.O.L. Surprise! Tweens stand at 6.5" tall and they expand the brand's range of dolls with a new size that sits between the L.O.L. Surprise! Dolls and the O.M.G Fashion Dolls. Each of the fashion doll collectibles comes with 15 surprises and reusable packaging that turns into a bedroom playset.
The fashion dolls for kids are being introduced with new characters like Fancy Gurl, Freshest, Hoops Cutie and Cherry B.B., each of which has a unique personality and style of their own. While Cherry B.B. is a fan of all things vintage and gets style inspiration from the 50s, Hoops Cutie is a sports enthusiast who rocks sneakers and athletic gear. Each doll also comes with a journal that reveals more about their individual characters.
The fashion dolls for kids are being introduced with new characters like Fancy Gurl, Freshest, Hoops Cutie and Cherry B.B., each of which has a unique personality and style of their own. While Cherry B.B. is a fan of all things vintage and gets style inspiration from the 50s, Hoops Cutie is a sports enthusiast who rocks sneakers and athletic gear. Each doll also comes with a journal that reveals more about their individual characters.
Trend Themes
1. Fashion Doll Collectibles - Opportunity for toy companies to expand their doll product lines by introducing more collectibles with unique styles and personalities to attract more customers.
2. Personalized Doll Accessories - Brands can create personalized accessories that can elevate the doll playing experience for kids, which can result in higher sales and customer loyalty.
3. Environmentally-friendly Packaging - Toy companies can shift towards developing eco-friendly packaging that can address environmental concerns while also helping them stand out in the market and attract environmentally-conscious customers.
Industry Implications
1. Toy Industry - The introduction of new doll product lines presents an opportunity for toy companies to increase their revenue and market share, especially among young girl consumers who are keen on growing doll collections.
2. Fashion Industry - Fashion companies can work with toy manufacturers to create doll collections with trendy and fashionable clothes that can keep up with the latest fashion trends, making it more appealing to kids and result in higher sales.
3. Sustainability Industry - Companies that specialize in sustainable packaging can partner with toy companies to create environmentally-friendly packaging that can reduce the carbon footprint of the toy industry and attract customers who prioritize sustainable practices.
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