Tomy's Maché Magic is an arts and crafts toy that taps into the popularity of DIY paper maché and handmade gifting. The kit for kids helps them create their own unique shapes with just a few simple household materials—only toilet paper and water are needed. The battery-free kit saves kids from having to work with a messy paste, and kids can work to create their own unique shapes with heart-shaped and egg-shaped molds, glitter glue pens and decorative stickers.
With this paper maché kit for kids, the brand recognizes that homemade gifting is on the rise and kids are always looking to explore their creativity in new ways. The launch of this new product is being supported with a dedicated influencer program, which promises to be appealing to kids and parents alike over the school holidays.