Tomy's Maché Magic is an arts and crafts toy that taps into the popularity of DIY paper maché and handmade gifting. The kit for kids helps them create their own unique shapes with just a few simple household materials—only toilet paper and water are needed. The battery-free kit saves kids from having to work with a messy paste, and kids can work to create their own unique shapes with heart-shaped and egg-shaped molds, glitter glue pens and decorative stickers.
With this paper maché kit for kids, the brand recognizes that homemade gifting is on the rise and kids are always looking to explore their creativity in new ways. The launch of this new product is being supported with a dedicated influencer program, which promises to be appealing to kids and parents alike over the school holidays.
What's Driving This Trend
- DIY Toy Kits
- Opportunity for companies to create more DIY toy kits that encourage creativity and innovation with simple household materials.
- Influencer Marketing
- Influencer programs can be used to target kids and parents with new product launches in the arts and crafts industry.
- Handmade Gifting
- Demand for DIY and handmade gifting is on the rise, creating opportunities for companies to create more DIY gift kits for kids and adults.
Who This Affects Most
- Toy Industry
- Companies in the toy industry can expand their product lines to include more DIY kits that encourage creativity and innovation with simple household materials.
- Arts and Crafts Industry
- Companies in the arts and crafts industry can develop more DIY kits for kids that encourage creativity and innovation with simple household materials while tapping into the rise of homemade gifting.
- Influencer Marketing Industry
- Influencer marketing companies can target kids and parents with new product launches in the arts and crafts industry, especially during the school holidays.
