Paper FX is Being Relaunched for an Eco-Friendly Generation
Laura McQuarrie — February 25, 2022 — Eco
References: flairgp & toyworldmag
Paper FX originally launched in 2008 and it's now being relaunched by Flair to introduce a favorite craft toy to a new generation. The toy is being reintroduced with a focus on eco-friendly features, upcycling and sustainability, and it targets tweens with an interest in fashion. Kids can create their own accessories, gifts and decorations using materials from old magazines, wrapping paper, posters, junk mail and other sources.
Julia Cake, country manager at Flair GP, says: “When previously launched in 2008, Paper FX took the toy market by storm, and it was confirmed as a Dream Toy by the Toy Retailers Association in the same year. Now, with upcycling and greener issues being even more top of mind, we expect great things for the relaunch." This fresh new approach is being supported with social media content in collaboration with YouTube crafters.
Julia Cake, country manager at Flair GP, says: “When previously launched in 2008, Paper FX took the toy market by storm, and it was confirmed as a Dream Toy by the Toy Retailers Association in the same year. Now, with upcycling and greener issues being even more top of mind, we expect great things for the relaunch." This fresh new approach is being supported with social media content in collaboration with YouTube crafters.
Trend Themes
1. Eco-friendly Crafting - Businesses can capitalize on the rising trend of environmentally conscious consumers by incorporating eco-friendly features in their products, like Flair's Paper FX toy.
2. Upcycling - As more consumers become aware of the impact of waste on the environment, there is an opportunity for businesses to create products like Paper FX that encourage upcycling and repurposing of materials to reduce waste.
3. Social Media Collaborations - Partnering with social media influencers to promote a product or brand can drive engagement and awareness, as demonstrated by Flair's collaboration with YouTube crafters for the Paper FX relaunch.
Industry Implications
1. Toy Industry - The toy industry has an opportunity to capitalize on the trend of eco-friendly products and upcycling by developing toys like Flair's Paper FX that promote sustainability.
2. Craft Industry - Craft businesses can take advantage of the growing trend of environmentally conscious consumers by offering eco-friendly materials and products that encourage upcycling, similar to Flair's Paper FX toy.
3. Social Media Industry - There is a growing need for social media collaborations to drive engagement and reach a wider audience for product promotions, making it a ripe industry for influencers and brands to partner together.
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