NFTs, or non-fungible tokens, are becoming hot commodities online and their creators are looking to the next generation of collectors with kid-friendly NFTs. Many toy brands are going the route of introducing physical toys and pairing them with a virtual counterpart on the blockchain, yet others are creating entirely digital experiences to support the future of play.
Owning a unique digital asset may unlock unique experiences for a young collector or grant them access to special abilities or characters that evolve. Inspired by popular toys like blind bags and trading cards, these next-gen toys satisfy a desire for novelty, surprise and authenticated ownership, with the freedom and flexibility to trade or keep a collection of favorites.
SCORE
7.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
- Millennial
- Gen X
- Gen Z (primary audience)
- Gen Alpha (primary audience)
POPULARITY
Popularity 100%
Activity 100%
Freshness 11%
