Burberry and Mythical Games are Launching Blankos Block Party
Laura McQuarrie — June 15, 2021 — Tech
References: fashionunited.uk
Burberry is joining forces with Mythical Games to create a brand-new limited-edition game by the name of Blankos Block Party. Announced at the 2021 Electronic Entertainment Expo in Los Angeles, the open-world multiplayer game invites players into a giant block party where they will be able to race, shoot, tag and even collect in-game items.
The virtual Blankos Block Partyworld features non-fungible token vinyl toys called Blankos and with it, Rod Manley, chief marketing officer at Burberry says, "Launching our limited-edition Burberry Blanko in Blankos Block Party is our first exploration into the world of NFTs." Appealing to Gen Z, the game taps into the play-to-earn economy and the future of digital ownership as it relates to the world of gaming.
The virtual Blankos Block Partyworld features non-fungible token vinyl toys called Blankos and with it, Rod Manley, chief marketing officer at Burberry says, "Launching our limited-edition Burberry Blanko in Blankos Block Party is our first exploration into the world of NFTs." Appealing to Gen Z, the game taps into the play-to-earn economy and the future of digital ownership as it relates to the world of gaming.
Trend Themes
1. Play-to-earn Economy - The integration of non-fungible tokens and in-game items in Blankos Block Party creates disruptive innovation opportunities for platforms that leverage blockchain technology and reward players for their in-game achievements.
2. Limited-edition Collaborations - The partnership between Burberry and Mythical Games to create a unique in-game Burberry Blanko block party game leads the way for other luxury brands and game studios to merge fashion and gaming in unique ways.
3. Open-world Multiplayer Games - The rise of open-world multiplayer games like Blankos Block Party that allow for user-generated content and customization create opportunities for game studios to create new and engaging experiences while also building communities around shared interests.
Industry Implications
1. Blockchain Gaming - The integration of non-fungible tokens and in-game items in Blankos Block Party opens up disruptive innovation opportunities for platforms that seek to build decentralized gaming experiences and monetize user participation.
2. Fashion and Gaming - The collaboration between Burberry and Mythical Games to create Blankos Block Party highlights disruptive innovation opportunities for luxury brands to engage with younger and tech-savvy audiences in the gaming space through unique and immersive experiences.
3. Interactive Entertainment - The rise of open-world multiplayer games like Blankos Block Party create disruptive innovation opportunities for game studios to shift from traditional storytelling to more participatory and user-generated experiences, resulting in new business models and revenue streams.
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