Burberry Launches a Digital Lola Handbag Collection for Roblox
Niko Pajkovic — July 13, 2022 — Tech
References: burberry & highsnobiety
British luxury fashion label Burberry has announced the launch of another virtual collection, this time a limited-edition Lola handbag collection that will be sold exclusively through Roblox, a leading metaverse platform that allows its users to dress in custom digital apparel.
The new collection consists of five bag variations, each of which is a unique digital take on Burberry's signature Lola bag. Here, the Lola bag comes dressed in a variety of planet-inspired patterns and designs, which include imagery of flowers, water, clouds, and foilage.
“We are excited to welcome Burberry to our platform with this creative accessory line that expands our already vast collection of avatar personalization options with luxury items created in collaboration with our community," said Christina Wootton, VP of global partnerships at Roblox.
Image Credit: Burberry
The new collection consists of five bag variations, each of which is a unique digital take on Burberry's signature Lola bag. Here, the Lola bag comes dressed in a variety of planet-inspired patterns and designs, which include imagery of flowers, water, clouds, and foilage.
“We are excited to welcome Burberry to our platform with this creative accessory line that expands our already vast collection of avatar personalization options with luxury items created in collaboration with our community," said Christina Wootton, VP of global partnerships at Roblox.
Image Credit: Burberry
Trend Themes
1. Virtual Handbags - The trend towards virtual fashion items raises the potential for new innovative collaborations and designs.
2. Metaverse Fashion - The emergence of digital fashion in metaverse platforms presents a disruptive innovation opportunity for luxury fashion brands to reach new markets.
3. Planet-inspired Designs - The trend towards planet-inspired designs in virtual fashion items presents opportunities for sustainable and eco-friendly fashion brands to innovate in a digital space.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can leverage metaverse platforms to create innovative digital collaborations and reach new, younger audiences.
2. Virtual Reality - The growing demand for virtual fashion items in metaverse platforms presents opportunities for VR companies to innovate in creating more immersive and interactive experiences for users.
3. Sustainable Fashion - Sustainable fashion brands can explore opportunities to create planet-inspired designs in virtual fashion items and reach a wider audience outside of traditional retail channels.
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