Burberry Debuts 'Minny B' as a Part of Its NFT Collection
Kanesa David — June 22, 2022 — Luxury
References: uk.burberry & hypebeast
Burberry has announced the release of a new NFT character called Minny B ahead of NFT.NYC an annual NFT industry event that takes place in New York. Burberry’s Animal Kingdom code inspires Minny B, and the character arrives with a collection of digital accessories that allows consumers to customize its look. Necklaces, boomboxes, and a Shellphone are all available as add-ons to Minny B’s character.
Burberry’s VP of Channel Innovation, Rachel Waller, highlighted the importance of the metaverse in Burberry’s plans. “The metaverse provides limitless opportunities for us to flex our imagination and connect with our customers.” She adds, “Luxury is an industry built on fantasy and expression, so in many ways, gaming is a canvas perfectly suited to bringing these dreams to life.”
The Burberry x Blankos Block Part NFT collection releases on Jun 22, 2022 at 9 a.m. EST.
Image Credit: Burberry
Burberry’s VP of Channel Innovation, Rachel Waller, highlighted the importance of the metaverse in Burberry’s plans. “The metaverse provides limitless opportunities for us to flex our imagination and connect with our customers.” She adds, “Luxury is an industry built on fantasy and expression, so in many ways, gaming is a canvas perfectly suited to bringing these dreams to life.”
The Burberry x Blankos Block Part NFT collection releases on Jun 22, 2022 at 9 a.m. EST.
Image Credit: Burberry
Trend Themes
1. Customizable NFT Characters - Opportunity for luxury brands to create unique and personalized experiences for customers through NFT characters and digital accessories.
2. Metaverse Integration in Luxury - Innovative luxury brands can explore the limitless opportunities of the metaverse to create immersive experiences for their customers.
3. Gaming as Artistic Canvas - Gaming provides a unique and creative canvas for luxury brands to bring their dreams to life through imaginative NFT characters and accessories.
Industry Implications
1. Luxury Fashion - Fashion brands can explore the potential of NFTs and metaverse integration to offer personalized and immersive experiences to their customers.
2. Gaming and Entertainment - The gaming industry can tap into the growing demand for NFTs and metaverse integration to create new gaming experiences and revenue streams.
3. Art and Collectibles - The art and collectibles industry can leverage NFTs to create unique and authentic digital artworks that cater to the growing digital art market.
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