Glo-Up Girls is a new line of fashion dolls from Character Options and the range was created based on the popular #GlowUp hashtag. The dolls comes in style-forward pajamas that can be swapped out for more street-ready fashion choices and there's a total of 25 surprises to give characters their total glow-up moment. The dolls come with real face masks for kids, so that they can enjoy a moment of self-care of their own during play.
The new line of fashion dolls is being introduced with a YouTube series called The Glo Show and this seven-episode series follows six real-life teenage influencers living in the Glo House. This is a first-of-its-kind social media content house where the teens will be given Glo-Up challenges and get inspired by the dolls.
Key Themes Behind This Trend
- Customizable Fashion Dolls
- Develop a line of fashion dolls that can be completely customized like Glo-Up Girls.
- Kid-friendly Self-care Products
- Create self-care products aimed towards children and incorporate them into toys like the face masks in Glo-Up Girls dolls.
- Influencer Marketing for Kids' Toys
- Utilize influencers to market and promote children's toys, as seen in The Glo Show featuring Glo-Up Girls dolls.
Where This Applies
- Toy Industry
- The toy industry can benefit from developing more customizable toys, like the Glo-Up Girls dolls.
- Beauty Industry
- The beauty industry can explore developing creative and kid-friendly self-care products like those incorporated in Glo-Up Girls dolls.
- Marketing Industry
- Marketers can leverage influencer marketing to promote children's toys as seen in The Glo Show featuring Glo-Up Girls dolls.
