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Epic Fantasy Plush Toys

Build-A-Bear Workshop is Launching The Lord of the Rings Bears

— June 9, 2021 — Life-Stages
The Build-A-Bear Workshop The Lord of the Rings collection is an upcoming range of plush toys from the brand that will offer avid fans with a way to incorporate some of their favorite characters into their personal collection.

The stuffed bears are available now for preorder, and come in several characters to choose from including Gandalf, Frodo and Gollum. The bears can be ordered as part of a bundle with the whole range of characters, which each come preloaded with five sounds directly from the films including some of the most recognizable lines.

The Build-A-Bear Workshop The Lord of the Rings collection is likely to be a must-have for avid fans and will be priced at $65 per bear when available for purchase.
Trend Themes
1. Fantasy Toy Collectibles - There is an opportunity to create a line of plush toys based on other popular fantasy franchises for collectors to complete their collections.
2. Interactive Teddy Bears - Adding interactive elements to stuffed toys could create a new market for toys that are both cute and functional for children to play with.
3. Smart Toy Customization - Incorporating technology into the stuffing process of Build-a-Bear's could allow for new levels of customization, such as programming the bear to respond to specific user actions.
Industry Implications
1. Toy Manufacturing - Toy manufacturers can look to leverage existing fan bases of established film and TV franchises by producing products like plush toys and collectibles.
2. Theme Parks - Theme parks can create interactive experiences for young visitors by incorporating smart teddy bears that respond to kids' actions and provide them with a sense of companionship while visiting.
3. Augmented Reality - Augmented reality companies can team up with Build-A-Bear to create experiences where the plush teddy bears come to life and can interact with their owners in different digital environments.
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