A new tiger conservation campaign from WWF aims to increase awareness about this endangered species with a steadily decreasing population. WWF's three-minute Tiger Experience is being hosted at Westfield Shepherds Bush atrium and the Westfield Stratford gallery, giving people the chance to put themselves in the shoes of a ranger who walks through a lush forest where these creatures roam freely. The VR experience is meant to give viewers a look into the dangers of poaching, as well as the importance of contributing to tiger protection programs.
Following the launch of this activation, WWF has plans to make the CGI video available online in both interactive 3D and 2D 360-degree video formats.
WWF's director of public fundraising, Kerry Blackstock, notes: "We are working to double the number of tigers in the wild to over 6,000 by 2022 and to achieve this important goal we need support and greater awareness for this global issue."