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Top 80 Commercial Trends in August

From Sporty Feminine Hygiene Ads to Heroic Streaming Campaigns

— August 28, 2016 — Marketing
These August 2016 commercials range from sporty feminine hygiene ads to heroic streaming campaigns that promote a popular website with the help of a well-recognized social media mascot.

Additional standouts include personalized fatherhood campaigns and cool mom ads that dispel common parenting stereotypes. For example, Johnson's latest commercial spotlights dedicated and hardworking dads who are proud to show their soft side. While moms are often depicted as capable parents, dads can be ridiculed in most mainstream marketing examples -- appearing to lack common sense or parenting knowledge. This commercial rejects the common notion and pulls at the heart strings of viewers.

Anime parody promotions and sitcom-themed pizza ads round off these August 2016 commercials and reference popular culture to garner the attention of young audiences who will relate to memorable quotes and characters.
6
Score
Popularity
Activity
Freshness
78
Fashion-Focused Decor Ads
Fashion-Focused Decor Ads
The CB2 x the Hill-Side Ad Spotlights the Clothing Label's Inspiration
<
77
Political Candy Campaigns
Political Candy Campaigns
This Peeps Commercial Targets Millennial Moms in a Clever Way
<
76
Localized Home Decor Ads
Localized Home Decor Ads
The West Elm LOCAL Commercial Inspires Community Support
<
75
Heartwarming Airport Ads
Heartwarming Airport Ads
Heathrow Celebrates 70 Years of Travel with Its 'First Flight' Ad
<
74
Star-Studded Ad Campaigns
Star-Studded Ad Campaigns
These Retro Calvin Klein Ads Reveal the Insecurities of Celebrities
<
73
Anti-Consumerism Outdoor Ads
Anti-Consumerism Outdoor Ads
The REI #OptOutside Campaign Discourages Black Friday Shopping
<
72
Frantic Holiday Shopping Ads
Frantic Holiday Shopping Ads
Cabela's 'Santa's Helpers' Campaign Stared Two Reality Show Stars
<
71
Honorary Athlete Commercials
Honorary Athlete Commercials
Samsung's 'The Chant' Pays Tribute to South Sudan's Olympic Team
<
70
Star-Studded Holiday Ads
Star-Studded Holiday Ads
This Holiday Ad for Champs Sports Shows How to Style adidas Originals
<
69
Personalized Fatherhood Campaigns
Personalized Fatherhood Campaigns
This Ad Negates Stereotypes of Incompetent First-Time Fathers
<
68
Rejuvenated Home Office Ads
Rejuvenated Home Office Ads
This IKEA Home Tour Video Features a Comprehensive Makeover
<
67
Parenting Hack Holiday Campaigns
Parenting Hack Holiday Campaigns
This Hershey's Ad Gives Parents Creative DIY Ideas
<
66
Next-Gen Car Commercials
Next-Gen Car Commercials
The 'Blackbird' Could Completely Change How Car Commercials Are Shot
<
65
Caffeinated Mom Commercials
Caffeinated Mom Commercials
This McCafe Coffee Ad Focuses on Hard-Working Moms
<
64
Apologetic Basketball Ads
Apologetic Basketball Ads
Canada Basketball Celebrated the Sport's Anniversary by Saying "Sorry"
<
63
Seasonal Furniture Commercials
Seasonal Furniture Commercials
Ashley Furniture's 'Hello Summer' Ad Celebrates the Summer Season
<
62
Easygoing Beer Commercials
Easygoing Beer Commercials
House Beer's Debut Ad Captures the SoCal Lifestyle
<
61
Superhero Streaming Ads
Superhero Streaming Ads
This Netflix Ad Enlists Vine Star 'BatDad' to Promote the Site
<
60
Raw Maternal Beauty Campaigns
Raw Maternal Beauty Campaigns
Dove's 'A Mother's Beauty' Ad Celebrates Real Moms
<
59
Inclusive Olympic Ads
Inclusive Olympic Ads
Canadian Tire's Heartwarming Ad Pays Tribute to the Canadian Olympic Team
<
58
Child Safety Car Commercials
Child Safety Car Commercials
This Car Ad Addresses the Anxieties That First Time Parents Feel
<
57
Cinematic Car Commercials
Cinematic Car Commercials
The Fiar 'R is for Respect' Ad Chronicles Mob Life on the Streets
<
56
Youth-Centric Auto Ads
Youth-Centric Auto Ads
Ford Mexico's Ford Figo Ad Takes Viewers on a Journey to Outer Space
<
55
Creative Home Decor Commercials
Creative Home Decor Commercials
This HomeGoods Ads Focused on Individual Design Preferences
<
54
Strength-Oriented Web Series
Strength-Oriented Web Series
The Fuerza Ford Web Series Showcases Mexican Boxers and the F-150
<
53
Feature-Focused Auto Ads
Feature-Focused Auto Ads
Ford Mexico's 'Características' Commercial Highlights Car Capabilities
<
52
Romantic Car Commercials
Romantic Car Commercials
This Honda Campaign Shows Consumers Falling in Love with Its Models
<
51
Annual Sports Holiday Campaigns
Annual Sports Holiday Campaigns
Foot Locker's Fourth 'Week of Greatness' Ads Featured Tracy Morgan
<
50
Tear-Jerking Holiday Advertisements
Tear-Jerking Holiday Advertisements
Dick's Sporting Goods' Festive Ad Features a Real Family
<
49
Comparative Sofa Ads
Comparative Sofa Ads
This Pottery Barn Commercial Dissects a Couch to Show Off Its Features
<
48
Obstacle Course Motherhood Ads
Obstacle Course Motherhood Ads
Ziploc's 'Tough Mother' Ad Replicates the Challenges of Being a Mom
<
47
Serene Underwater Ads
Serene Underwater Ads
'Easybreath' Makes Snorkeling Seem as Peaceful as Breathing Above Water
<
46
Comical Local Ads
Comical Local Ads
Kentucky for Kentucky Released a Comical Commercial About the Kentucky Fun Mall
<
45
Inspiring Hijabi Athlete Ads
Inspiring Hijabi Athlete Ads
The New Nike Training Ad Stars Female Weightlifter Amna Al Haddad
<
44
Sporty Feminine Hygiene Ads
Sporty Feminine Hygiene Ads
This Always Ad Shows Young Girls That Nothing Can Hold Them Back
<
43
Transgender Equality Campaigns
Transgender Equality Campaigns
This Ad About Restroom Laws Was Made to Run During Trump's Speech
<
42
Lending Library Campaigns
Lending Library Campaigns
The Toronto Tool Library Advertises It Has Tools for (Almost) Anything
<
41
Awkward Sneaker Commercials
Awkward Sneaker Commercials
Jonah Hill Pretends to Be an Awful Spokesperson in a Reebok Commercial
<
40
Animated Camera Ads
Animated Camera Ads
This GoPro Advertisement Promotes 'The Secret Life of Pets'
<
39
Comedian-Branded Tech Ads
Comedian-Branded Tech Ads
Best Buy and Adam Devine Are Showing Consumers 'How to College'
<
38
Remixed Musical Ads
Remixed Musical Ads
This Wayfair Commercial Revisits An Iconic Jingle Of the Past
<
37
Trans-Positive Sports Collections
Trans-Positive Sports Collections
H & M Released a Video for Its 'Every Victory' Collection
<
36
Uplifting Christmas Commercials
Uplifting Christmas Commercials
This 'Elverys' Sport Commercial Features a Celebrity Soccer Player
<
35
Imperfect Athlete Commercials
Imperfect Athlete Commercials
Ronda Rousey is the Star of the #NeverPerfect Reebok Campaign
<
34
Trusting Car Commercials
Trusting Car Commercials
This Subaru Ad Celebrates the Car Company's 'Most Trusted Brand' Award
<
33
Empowering Mother's Day Commercials
Empowering Mother's Day Commercials
Walmart Mexico's #CelebraSerMujer Campaign Appreciates Moms
<
32
Animated Anti-Fast Food Ads
Animated Anti-Fast Food Ads
Chipotle's New Short Film Takes Aim at Fast Food Companies
<
31
Adventurous Vegan Perfume Ads
Adventurous Vegan Perfume Ads
The Stella McCartney POP Scent is Promoted in This Short Film
<
30
Familial Sportswear Ads
Familial Sportswear Ads
Columbia Sportswear's 'Ski Rescue' Ad Stars Brand Martriach Gert Boyle
<
29
Enchanting Furniture Ads
Enchanting Furniture Ads
A Short Teaser Ad Shows the Dynamic Use of IKEA Material in a New Line
<
28
Toast-Based Butter Ads
Toast-Based Butter Ads
The 'I Can't Believe It's Not Butter' Ad Features a Wi-Fi Enabled Toaster
<
27
Maternal Restaurant Ads
Maternal Restaurant Ads
Ruby Tuesday's 'Shy Girl' Ad Speaks to Moms with Young Families
<
26
Storytelling Diaper Ads
Storytelling Diaper Ads
This Ad is Designed to Appeal to Moms Buying Eco-Friendly Baby Products
<
25
Musical Parody Ad Campaigns
Musical Parody Ad Campaigns
Xero's 'Chasing Payments' Uses Adele's Hit Song to Attract Clients
<
24
Empowering Feminist Campaigns
Empowering Feminist Campaigns
Dove's New Campaign Focuses on Something Other Than Beauty
<
23
Goth Shower Gel Ads
Goth Shower Gel Ads
Radox Shows Its Products Have the Ability to Alter the Moods of Teenage Goths
<
22
Comedic Fast Food Ads
Comedic Fast Food Ads
This Burger King Mockumentary Chronicles a Whopper Blackout
<
21
Female-Focused Boxing Ads
Female-Focused Boxing Ads
Everlast's 'I'm a Boxer' Ad Aims to Empower Young, Female Athletes
<
20
Realistic Morning Routine Ads
Realistic Morning Routine Ads
This Organic Valley Ad Shows What Women's Mornings are Really Like
<
19
Infantile Olympics Ads
Infantile Olympics Ads
Nike's Commercial Shows the World's Most Celebrated Athletes as Babies
<
18
Humorous Child Care Ads
Humorous Child Care Ads
This Ad Shows the First Time a Father is Left Alone to Care for His Baby
<
17
Emotional Yogi Commercials
Emotional Yogi Commercials
This Comical Ad Shows the Usefulness of Yelp Reviews
<
16
Anime Parody Promotions
Anime Parody Promotions
A New Simpsons Parody Shows Homer Playing Pokémon Go at the Zoo
<
15
Fast Food Parody Ads
Fast Food Parody Ads
Mcdonald's 'GRAVICHEESE Commercial Takes the 'Triple Cheeseburger' into Space
<
14
Branded Food Documentaries
Branded Food Documentaries
'Unbroken Ground' Highlights Patagonia's New Food Business
<
13
Family-Centric Furniture Ads
Family-Centric Furniture Ads
IKEA's #EverySecond Campaigns Encourages Families to Interact
<
12
Multicultural Retail Commercials
Multicultural Retail Commercials
Target's 'Lúcete A Tu' Manera Campaign Targets Hispanic Consumers
<
11
Celebrity-Infused Social Activism
Celebrity-Infused Social Activism
We Are the Movement Enlists Stars to Speak On Racial Injustice
<
10
Twerking Drink Mixing Ads
Twerking Drink Mixing Ads
Semtex's 'Twerk Shaker' Commercial Revolutionizes How Drinks are Made
<
9
Athletic Female Empowerment Ads
Athletic Female Empowerment Ads
Nike's New Ad Features an All-Female Cast of Indian Athletes
<
8
Romantic Cat Food Ads
Romantic Cat Food Ads
This Sheba Cat Food Commercial Shows Just How Devoted Its Pet Owners Are
<
7
Spontaneous Soda Ads
Spontaneous Soda Ads
Coca-Cola's Ad With Jordan Spieth Takes a Creative Turn
<
6
Satirical Fast Fashion Commercials
Satirical Fast Fashion Commercials
This Old Navy Campaign Teaches Moms About Cool Clothes
<
5
Cheeky Tourism Campaigns
Cheeky Tourism Campaigns
Bowen Island Urges People to "Tell Your Friends It's Awful Here"
<
4
Comical Masculine Scent Ads
Comical Masculine Scent Ads
These Old Spice Commercials Show Men Claiming Power Through Scent
<
3
Cool Mom Ad Campaigns
Cool Mom Ad Campaigns
These Commercials Aim to Negate Stereotypes of At-Home Moms
<
2
Satirical Award Show Campaigns
Satirical Award Show Campaigns
This SatirAd Points Out The Narcissistic Nature of Award Ceremonies
<
1
Viral Instagram Campaigns
Viral Instagram Campaigns
This Selena Gomez Photo is the Most Liked Photo of All Time
<