Earlier this year, Ashley Furniture released a joyful ad called 'Hello Summer' that celebrates the warmer months. While most people associate summer with time spent outside the home, this ad demonstrates that Ashley Furniture pieces can make time spent indoors just as memorable.
In the Hello Summer ad, a series of families, friends and couples are seen participating in various indoor and outdoor activities. While many of the scenes do not actually feature Ashley Furniture products, the ad demonstrates that its home furnishings are perfect for accommodating busy lifestyles that involve time spent both inside and outside of the home.
By drawing a connection between the vibrancy of the summer season and some of its contemporary furniture designs, the Ashley Furniture ad cleverly capitalizes on the joy associated with the start of summer.