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Seasonal Furniture Commercials

Ashley Furniture's 'Hello Summer' Ad Celebrates the Summer Season

— July 12, 2016 — Marketing
Earlier this year, Ashley Furniture released a joyful ad called 'Hello Summer' that celebrates the warmer months. While most people associate summer with time spent outside the home, this ad demonstrates that Ashley Furniture pieces can make time spent indoors just as memorable.

In the Hello Summer ad, a series of families, friends and couples are seen participating in various indoor and outdoor activities. While many of the scenes do not actually feature Ashley Furniture products, the ad demonstrates that its home furnishings are perfect for accommodating busy lifestyles that involve time spent both inside and outside of the home.

By drawing a connection between the vibrancy of the summer season and some of its contemporary furniture designs, the Ashley Furniture ad cleverly capitalizes on the joy associated with the start of summer.
Trend Themes
1. Indoor-outdoor Furniture - The trend towards indoor-outdoor furniture creates opportunities for companies to design versatile and functional pieces that seamlessly transition between indoor and outdoor spaces.
2. Lifestyle Branding - Lifestyle branding is a trend that allows companies to associate their products with certain experiences, like Ashley Furniture showcasing how their pieces can enhance the joy of the summer season.
3. Seasonal Marketing - Seasonal marketing presents an opportunity for businesses to connect with consumers by tapping into the emotions and activities associated with a particular season, as demonstrated by Ashley Furniture's 'Hello Summer' ad.
Industry Implications
1. Furniture Retail - The furniture retail industry can explore innovative strategies to promote indoor-outdoor furniture and lifestyle-driven designs that resonate with consumers.
2. Marketing and Advertising - The marketing and advertising industry can leverage seasonal campaigns to create compelling narratives that highlight the connections between products and specific seasons or experiences.
3. Home Decor - The home decor industry can embrace the trend of lifestyle branding to create a more immersive and emotionally resonant shopping experience for customers.
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