The new Shutterfly Outdoor Collection is equipped with various summer-themed apparel to help consumers harness the season's vibrant energy. The home decor collection is customizable to match each home owner's sense of style. Shutterfly's expansion of its outdoor home decor and dining collection allows customers to have endless design options to refresh their outdoor spaces.
Consumers can select from an assortment of seven new products with more than 1,000 unique designs. Each design was created by Spoonflower Independent artists and is applicable to the collection's pint glasses, serving platter,s plates, pillows, picnic blankets, and more. Some key design aesthetics include boho, farmhouse, contemporary, and other stylish themes. Consumers can visit Shutterfly's website for their custom orders.
Image Credit: Shutterfly
Key Themes Behind This Trend
- Customizable Home Decor
- The ability for consumers to personalize their home decor presents an opportunity for disruptive innovation in the e-commerce and interior design industries.
- Collaborations with Independent Artists
- Working with independent artists to create unique designs presents an opportunity for disruptive innovation in the art and home decor industries.
- Expansion of Outdoor Home Decor Offerings
- The expansion of outdoor home decor offerings presents an opportunity for disruptive innovation in the outdoor furniture and home decor industries.
Where This Applies
- E-commerce
- The ability to offer customizable home decor presents disruptive innovation opportunities in the e-commerce industry.
- Interior Design
- The ability to offer customizable home decor presents disruptive innovation opportunities in the interior design industry.
- Art
- Collaborating with independent artists presents disruptive innovation opportunities in the art industry.
