With the warmer weather officially upon us, Starbucks is celebrating the new season with eye-catching summer drinkware that's perfect for bringing along for any adventure. Now available at Starbucks stores in Canada are color-changing cold cups, ombre tumblers, shimmering mugs, water bottles, and more. Some merchandise can also be found on the Starbucks app. These vibrant options will keep your temperature at the right temperature all summer long to hydrate you on hot, sunny days.
Alongside the vibrant Starbucks merchandise, the brand also debuted its new lineup of refreshing, colorful beverages and mouthwatering treats. Some standouts from the new menu include the Strawberry Funnel Cake Frappuccino blended beverage, the Apples, PB and Trail Mix Snack Box, and the Cookie Dough Cake Pop.
Image Credit: Starbucks
Key Themes Behind This Trend
- Summer Drinkware
- Opportunity to innovate new, eco-friendly and sustainable drinkware that's perfect for summer adventures.
- Color-changing Technology
- Opportunity to develop products with color-changing technology that respond to temperature for beverages and foods alike.
- Refreshment Lineup
- Opportunity to experiment with new, unexpected flavors and pairings to create a standout refreshment lineup for the summer season.
Where This Applies
- Food and Beverage
- Opportunity for new taste innovations and to tie in drinkware with sustainability initiatives in the food and beverage space.
- Retail
- Opportunity for retail stores to expand their summer merchandise offerings, incorporating color-changing and eco-friendly technologies.
- Technology
- Opportunity to develop a new range of products that incorporate color-changing technology such as smart cups that change color based on beverages or temperature.
