Modern furniture imprint Industry West works together with paint brand Clare on a collaborative collection to highlight the importance of color. Specifically, it highlights the role that colors play when it comes to furniture design so the two efforts join to form modern outdoor furniture. The capsule features seven pieces made up of three chairs, two tables, and two stools. All of these are made using iron materials and offered in the palette of "Rosé Season, Blackest, Lemonade, Fresh Kicks, Avocado Toast, and Blue Ivy."
Founder and CEO of Clare, Nicole Gibbons states, “It’s always exciting to see our colors come to life in people’s homes through our paint, but to see them expressed on a physical product outside of paint was such an amazing process. I tend to see a lot of super-neutral outdoor furnishings, so what I love about our collaboration with Industry West is that it’s a celebration of color and vibrancy in the outdoors. The colors we curated for this collection are punchy, they evoke the spirit of spring and summer, which is what the outdoors is all about.”
Image Credit: Clare, Industry West
Key Themes Behind This Trend
- Colorful Outdoor Furniture
- Exploration of vibrant colors in outdoor furniture design for a refreshing and lively aesthetic experience.
- Collaborative Design Collections
- Partnerships between different brands to create unique and cohesive collections that blend strengths for innovative offerings.
- Palette-inspired Products
- Creation of product lines inspired by specific color palettes for a cohesive and visually appealing consumer experience.
Where This Applies
- Furniture Manufacturing
- Incorporating vibrant colors into furniture designs to enhance aesthetics and offer a unique selling point in the market.
- Interior Design
- Utilizing collaborative efforts in design to create cohesive and engaging spaces that reflect a blend of brand identities and creativity.
- Paint Industry
- Exploring partnerships with furniture companies to expand product offerings and showcase colors in physical products beyond traditional applications.
