Consumers who crave more than basic merch designs from their favorite food and beverage brands are looking for snack-stashing wearables that are functional and made more loveable by their over-the-top designs.
From chip-holding boots to jackets specifically designed to enhance the experience of snacking at the movies, fans want gear that lets them represent their go-to snacks while staying prepared on the move.
Beyond brand loyalty, fans are looking for apparel and accessories that seamlessly blend utility with statement-making designs that unapologetically share their love of specific products. Originally, tiny pockets in denim were designed for pocket watches, but Native Denims and Kerrygold teamed up to give them a new purpose with Cheese Pocket Jeans.
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
