Coming out as transgender not too long ago, Caitlyn Jenner has been the face of different brands and campaigns to spread her trans positive message. Her recently released video with H & M works to promote this cause.
The 'Every Victory' collection is inspired by the upcoming Olympics and there are few people who could better represent the collection. When Caitlyn went by the name 'Bruce,' she competed in and won the decathlon title in 1976 and was hailed an all-American "hero." In her video for H & M, the sportsperson, celebrity and activist talks about the various victories she has accomplished -- both sports-related and personal.
By enlisting the help of a trans positive athlete, H & M ensures it remains inclusive and comprehensive in reaching its target consumer base.