The Stella McCartney POP perfume is an ethical brand that does not use any animal testing or any products for its creation.
The English fashion designer recently promoted the perfume with a short film that stars acclaimed Canadian singer, producer and animal rights supporter, Grimes. In addition to Grimes, the Stella McCartney POP ad follows activist Amandla Sternberg, model Kenya Kinski-Jones and Lola Leon -- Madonna's daughter.
The women are shown filling a pink convertible car up with water and then travel through the desert as they splash around in the seats. They later get out and dance to the 'Venus Fly' track that coincides with the ad and the video cuts to scenes of one woman gracefully falling through the clouds.
Why This Trend Is Growing
- Vegan Beauty
- Creating ethical and sustainable beauty products that do not use animal testing or animal by-products.
- Female Empowerment
- Promoting female empowerment and diversity and inclusivity in beauty marketing.
- Eco-friendly Advertising
- Designing eco-friendly ad campaigns that showcase sustainability and nature in unique ways.
Industries Being Reshaped
- Beauty and Personal Care
- Incorporating sustainable and ethical practices into all aspect of the beauty industry.
- Fashion
- Partnering with like-minded brands and key influencers to promote more ethical and sustainable practices in fashion.
- Media and Advertising
- Developing more innovative and inclusive marketing campaigns that celebrate diversity and sustainability.
