The Stella McCartney POP perfume is an ethical brand that does not use any animal testing or any products for its creation.
The English fashion designer recently promoted the perfume with a short film that stars acclaimed Canadian singer, producer and animal rights supporter, Grimes. In addition to Grimes, the Stella McCartney POP ad follows activist Amandla Sternberg, model Kenya Kinski-Jones and Lola Leon -- Madonna's daughter.
The women are shown filling a pink convertible car up with water and then travel through the desert as they splash around in the seats. They later get out and dance to the 'Venus Fly' track that coincides with the ad and the video cuts to scenes of one woman gracefully falling through the clouds.
Adventurous Vegan Perfume Ads
More Stats +/-
Haute Vegan Perfumes
Citrus-Based Scent Collections
Globally Inspired Fragrances
Refillable Travel Perfumes
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.