Emily Ratajkowski Named Face of Viktor & Rolf's FLOWERBOMB Campaign
Grace Mahas — January 20, 2023 — Marketing
References: viktor-rolf
Viktor & Rolf is thrilled to announce that Emily Ratajkowski, a New York Times best-selling author, actress, model, activist, and entrepreneur, will be the face of their new FLOWERBOMB campaign worldwide. FLOWERBOMB, which was first introduced 18 years ago, is a highly popular fragrance that has revolutionized the perfume industry by setting the standard for floral gourmand scents and ushering in a new era of feminine fragrance.
This is Ratajkowski's first collaboration with the brand and she stars in a film short directed by Torso Solutions, featuring artistic direction and photography by Inez & Vinoodh. The film showcases Ratajkowski's exploration of the transformative power of FLOWERBOMB and encourages viewers to "Unleash your fem-power."
“So much of what represents femininity is delicate. I like that FLOWERBOMB is about strength as much as it is about femininity," said Emily Ratajkowski.
This is Ratajkowski's first collaboration with the brand and she stars in a film short directed by Torso Solutions, featuring artistic direction and photography by Inez & Vinoodh. The film showcases Ratajkowski's exploration of the transformative power of FLOWERBOMB and encourages viewers to "Unleash your fem-power."
“So much of what represents femininity is delicate. I like that FLOWERBOMB is about strength as much as it is about femininity," said Emily Ratajkowski.
Trend Themes
1. Floral Gourmand Scents - Opportunity for developing unique blends of fragrances with floral gourmand scents as a signature aroma.
2. Feminist Campaigns - Incorporating feminist themes and empowering messages in advertising campaigns for fragrances.
3. Creating Film Shorts - Using film shorts to showcase the transformative power of fragrances and strengthen consumer engagement.
Industry Implications
1. Fragrance Industry - The fragrance industry has the opportunity to innovate by using unique blends of floral gourmand scents in their signature products.
2. Advertising Industry - Advertising agencies can create feminist empowerment campaigns with a broad appeal to gender, thereby driving sales.
3. Film Industry - Filmmakers can collaborate to create innovative and visually engaging short films that showcase the transformative power of fragrances.
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