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40 Genderless Beauty Innovations

From Subculture Skincare Branding to Unisex Fragrance Blends

— March 21, 2017 — Fashion
These genderless beauty innovations range from subculture skincare branding to unisex perfume blends that feature a versatile and sophisticated scent profile. In addition to consumers' growing preference for gender-fluid fashion choices, their interest in like-minded beauty and skincare offerings is also prevalent. Some standout examples of genderless beauty include Electric Ink Tattoo Care's skincare range that is centered around a cultural phenomenon -- body art -- rather than consumers' gender or sexual orientation.

While more mainstream beauty brands are replacing female spokespeople with androgynous models or male brand ambassadors, skin and haircare brands are also following suit by rebranding to appeal to a more diverse demographic. This means adopting minimalist visual identities and packaging that appeals to travelers, fitness enthusiasts or others who are seeking simplicity and convenience while on the go. Mio Skincare's 'Gym Kit' is a winning example that is designed for post-workout use. Rather than targeting men or women, the brand appeals to a community of health-conscious consumers, tied together by their love of fitness.

Other emerging themes in the realm of genderless beauty include chemical-free or naturally sourced ingredients along with those inspired by ancient remedies and cultural rituals.
7.1
Score
Popularity
Activity
Freshness
40
Tinted Mineral Sunscreens
Tinted Mineral Sunscreens
UNSUN's Natural Sunscreen is Tinted to Suit People of Color
<
39
Skincare Regime Trial Kits
Skincare Regime Trial Kits
The Ursa Major Healthy Skin Trial Kit Lets You Try Before Committing
<
38
Anime Character Fragrances
Anime Character Fragrances
The Pokémon Eau de Toilette is a Fragrance for Pokémon Go Players
<
37
Single-Use Toner Swabs
Single-Use Toner Swabs
The Yoon Dermaline Marine Aqua Peeler Hydrates and Exfoliates
<
36
Organic Mineral Deodorants
Organic Mineral Deodorants
Schmidt's Naturals Charcoal + Magnesium Underarm Deodorant is Effective
<
35
Volcanic Facial Mists
Volcanic Facial Mists
Vichy's Facial Spray Nourishes Skin with Mineral-Rich Thermal Water
<
34
Detoxifying Shaving Gels
Detoxifying Shaving Gels
This Binchotan Shaving Product is Infused with Activated Charcoal
<
33
Musical Fragrance Marketing
Musical Fragrance Marketing
Moab's Product Page Uses Spotify Playlists to Describe the Fragrance
<
32
Gilded Illustrative Perfumes
Gilded Illustrative Perfumes
TokyoMilk's Newest Perfume Collection Aims to Incite Exuberance
<
31
Cannabis-Infused Pain Remedies
Cannabis-Infused Pain Remedies
This Topical Oil Relieves Tension With Natural Additives
<
30
Collagen-Rich Skin Sprays
Collagen-Rich Skin Sprays
Dr. Dennis Gross' C+ Collagen Mist Hydrates and Reboots Cells
<
29
Charcoal Cleansing Sticks
Charcoal Cleansing Sticks
This 'boscia' Stick Aims to Draw Out Impurities from the Skin
<
28
Minty Coffee-Infused Body Washes
Minty Coffee-Infused Body Washes
The Wash with Joe Coffeemint Body Wash Will Wake You Up in the AM
<
27
Toxin-Reducing Soaps
Toxin-Reducing Soaps
The Charcoal Zum Bar Goat's Milk Soap Eliminates Epidermal Toxins
<
26
Calming Skincare Systems
Calming Skincare Systems
The Calm & Clear Set from CONTEXT is for Men and Women
<
25
Warming Charcoal Scrubs
Warming Charcoal Scrubs
YES TO's Warming Scrub is Naturally Heated by Skin Upon Contact
<
24
Plant-Based Perfumes
Plant-Based Perfumes
Sigil Scent Specializes in the Creation of Natural Unisex Scents
<
23
Dust Protection Facial Creams
Dust Protection Facial Creams
This Tony Moly Face Cream Protects Against Korea's "Yellow Dust"
<
22
Monochromatic Shampoo Branding
Monochromatic Shampoo Branding
'THE PUBLIC ORGANIC' Hair Care Products are Demurely Branded
<
21
Activated Charcoal Mouthwashes
Activated Charcoal Mouthwashes
Dr. Brite's Activated Charcoal + Mint Mouth Rinse is 100% Organic
<
20
Cactus-Based Cosmetics
Cactus-Based Cosmetics
Huxley's K-Beauty Products are Made with the "Secret of the Sahara"
<
19
Fluid Perfume Branding
Fluid Perfume Branding
These Fragrance Bottles Are Fluid Through Their Branding
<
18
Petrochemical-Free Cosmetic Soaps
Petrochemical-Free Cosmetic Soaps
The Tangent GC TGC100 Liquid Soaps are Free of Preservatives
<
17
Citrus-Based Scent Collections
Citrus-Based Scent Collections
The Diptyque Eau Des Sans Range is Inspired by the Orange Tree
<
16
Androgynous Eyeshadow Palettes
Androgynous Eyeshadow Palettes
This Jeffree Star Eyeshadow Palette Consists of Unique Neutrals
<
15
Elemental Skincare Branding
Elemental Skincare Branding
Seaskinne's Packaging is Inspired by Scientific Diagrams
<
14
Topographical Skincare Packaging
Topographical Skincare Packaging
The Nividiskin French Cosmetics Branding Focuses on Geography
<
13
Crossbreed Hygiene Products
Crossbreed Hygiene Products
This is a Human and Dog Shampoo That Supports Animal Shelters Too
<
12
All-In-One Face Mask Packaging
All-In-One Face Mask Packaging
This Powder Face Mask Provides a Built-In Bowl and Measuring Spoon
<
11
Smartphone-Inspired Scent Bottles
Smartphone-Inspired Scent Bottles
The 27 87 Perfume Branding is Targeted Towards Millennials
<
10
Fruit Enzyme Soap Bars
Fruit Enzyme Soap Bars
These Soap Bars Were Designed to Improve the Appearance of Skin
<
9
Farm-Sourced Soap Collections
Farm-Sourced Soap Collections
Cobble Hill Soap Offers a Range of Natural Cleansing Products
<
8
At-Home Reflexology Kits
At-Home Reflexology Kits
Saje's Foot 'Reflexology Rituals' Set Balances with Essential Oils
<
7
Minimalist Anti-Aging Serums
Minimalist Anti-Aging Serums
'The Ordinary' Skincare Chooses Quality Over Fancy Packaging
<
6
Fragrance-Inspired Sculptures
Fragrance-Inspired Sculptures
These Scent Sculptures are as Unique as Their Inspiration
<
5
Post-Workout Skincare Kits
Post-Workout Skincare Kits
Mio Skincare's 'Gym Kit' Includes Workout Wipes and a Wonder Gel
<
4
Culturally Influenced Skincare Brands
Culturally Influenced Skincare Brands
Sakhi Copenhagen Fuses Nordic and Eastern Healing Traditions
<
3
Subculture Skincare Branding
Subculture Skincare Branding
The Electric Ink Tattoo Care Packaging is Inspired by Body Artwork
<
2
Personalized Shampoo Products
Personalized Shampoo Products
Function of Beauty Makes Customized Shampoo and Conditioner
<
1
Scandinavian Design Cosmetic Packaging
Scandinavian Design Cosmetic Packaging
These Palmolive Product Packaging Designs are Timeless
<