TokyoMilk's newest collection of perfumes is antithetical to its previous collection, with the former being bright and cheerful and the latter being haunting.
Called 'TokyoMilk Light,' the new collection was created in response so the brand's 'Dark' perfumes. The branding was designed by Margot Elena who chose to replicate the vibrant scents of the perfumes in the packaging. The collection comes with a 'Soul' scent that features a gilded sketch of the human heart, an 'Awaken' perfume that has a gilded insect and the 'Transformation' scent that features a serpent. The perfumes come in boxes with slide-off tops, making them ideal to travel with.
These tea-based scents offer light and refreshing perfumes and the fact that their theme contradicts the previous ones so intensely makes them more unique.
What's Driving This Trend
- Gilded Illustrative Packaging
- Disruptive innovation opportunity: Explore the use of gilded illustrations in packaging design for luxury products across industries.
- Contrasting Scent Collections
- Disruptive innovation opportunity: Develop contrasting perfume collections that target different emotional experiences, appealing to a wider range of consumers.
- Tea-based Fragrances
- Disruptive innovation opportunity: Utilize tea as a base for fragrance creation, offering light and refreshing options that stand out from traditional perfume ingredients.
Who This Affects Most
- Luxury Packaging
- Disruptive innovation opportunity: Introduce gilded illustrative packaging to elevate the visual appeal and perceived value of luxury goods across various industries.
- Fragrance
- Disruptive innovation opportunity: Embrace the concept of contrasting scent collections to cater to diverse consumer preferences and create a more dynamic market for perfumes.
- Tea
- Disruptive innovation opportunity: Collaborate with fragrance companies to explore the integration of tea-based scents into perfumes, offering an alternative to traditional fragrance ingredients.
