'THE PUBLIC ORGANIC' hair care products are focused on delivering a more natural, holistic approach to taking care of one's hair. The branding for the logo, typeface, packaging, website and promotional tools is the design work of NSSG in Japan and focuses on a monochromatic color scheme.
Many brands take the approach of using vibrant colors and ornate designs in order to attract consumers and convey a product's inherently qualities. However, there has been a distinct shift towards minimalism in the packaging world that favors simplicity, mystery and ergonomics in order to appeal to modern consumers.
'THE PUBLIC ORGANIC' hair care products are created using a series of essential oils and are made using organic ingredients with a focus on being a holistic alternative.