'THE PUBLIC ORGANIC' hair care products are focused on delivering a more natural, holistic approach to taking care of one's hair. The branding for the logo, typeface, packaging, website and promotional tools is the design work of NSSG in Japan and focuses on a monochromatic color scheme.
Many brands take the approach of using vibrant colors and ornate designs in order to attract consumers and convey a product's inherently qualities. However, there has been a distinct shift towards minimalism in the packaging world that favors simplicity, mystery and ergonomics in order to appeal to modern consumers.
'THE PUBLIC ORGANIC' hair care products are created using a series of essential oils and are made using organic ingredients with a focus on being a holistic alternative.
What's Driving This Trend
- Minimalist Packaging
- Opportunity for brands to stand out by using a more minimalist packaging design approach.
- Natural and Holistic Products
- Increasing demand for organic ingredients and products that offer a more holistic approach to personal care.
- Monochromatic Branding
- The use of monochromatic color schemes in branding design to create a minimalist, sleek and modern look.
Who This Affects Most
- Personal Care Industry
- Opportunity for personal care product companies to incorporate natural and holistic ingredients in their products to meet consumer preferences.
- Packaging Industry
- Opportunity for packaging companies to offer more minimalist, sustainable, and ergonomic packaging solutions that appeal to modern consumers.
- Design Industry
- Opportunity for design firms to offer monochromatic branding and minimalist packaging design services for companies who are seeking a more modern and visually appealing product design.
