These holographic beauty innovations range from highlighter-hued hair styles to cosmic lip treatments that transform any base coat into an eye-catching, metallic blend. Following multiple holographic apparel releases, these beauty products illustrate Millennials' love of nostalgia and are an adult translation of cosmetics many grew up wearing in their youth.
A standout example is Glossier's recent Birthday Balm Dotcom release which was a collaborative launch with New York's Momofuku Milk Bar. The dessert hotspot is known for its tasty birthday cake truffles, the main inspiration behind this 90s-inspired lip care item.
Other holographic beauty innovations to take note of include Lime Crime's playfully branded mermaid-themed and complexion-matching palettes which are both daring and inclusive -- offering a vast shade range that caters to different skin tones.
- Gen Alpha
- Gen X
- Gen Z (primary audience)
- Millennial (primary audience)
