To give consumers who were appreciative of its iridescent 'La Crème' lipstick, Too Faced launched a new Unicorn Tears shade in its 'Melted Latex' formula.
In order to ensure a long-lasting shine, Too Faced's Melted Latex formula is said to have a buildable honey-like texture that gives it an eye-catching finish that lasts for hours. Unlike many of the other liquid lipsticks that are on the market, the Melted Latex formula won't dry out the lips or move around throughout the day, making for a comfortable finish that consumers don't have to stress over.
Although the new Unicorn Tears lipstick looks great on its own, it can alternatively be layered over more pigmented shades for a truly mystical aesthetic.
Why This Trend Is Growing
- Iridescent Lip Products
- There is an opportunity for brands to develop innovative lip products with iridescent finishes to appeal to consumers.
- Long-lasting Liquid Lipsticks
- Brands can explore creating liquid lipsticks with a buildable, long-lasting formula to cater to consumers' desire for all-day wear.
- Layerable Lipstick Shades
- The trend of layering lipstick shades opens up opportunities for brands to create unique and customizable lip looks.
Industries Being Reshaped
- Cosmetics
- The cosmetics industry can develop and market innovative lip products with holographic and long-lasting features.
- Beauty
- In the beauty industry, there is potential for brands to capitalize on the trend of layering lipstick shades and offer a range of customizable options.
- Fashion
- The fashion industry can incorporate holographic liquid lipsticks into runway makeup looks to create avant-garde and cutting-edge beauty trends.
