Fenty Beauty’s New Icon Velvet Liquid Lipstick Comes in Five Shades
Katherine Pendrill — February 12, 2023 — Fashion
References: hypebae
Just in time for Rihanna's Super Bowl XLVII Halftime show, the superstar singer/beauty mogul has dropped a new Velvet Liquid Lipstick.
Joining Fenty Beauty’s 'Icon' family, the new Icon Velvet Liquid Lipstick is available in five intensely pigmented shades: the deep red H.B.I.C., a chocolate brown hue called Bread Winn’r, a soft pink nude dubbed C-Suite’Heart, another soft pink called Riri, and a blue-red shade called The M.V.P. Aside from the striking shades, what makes these lipsticks so unique is their luxuriously creamy, whipped formula, which helps to deliver matte color that lasts, but doesn't dry out. The lipsticks also come in holographic packaging with a translucent logo on the tube so consumers always know what shade they're picking up.
Fenty Beauty’s new Icon Velvet Liquid Lipsticks are available now from the brand’s website.
Image Credit: Fenty Beauty, hypebae
Joining Fenty Beauty’s 'Icon' family, the new Icon Velvet Liquid Lipstick is available in five intensely pigmented shades: the deep red H.B.I.C., a chocolate brown hue called Bread Winn’r, a soft pink nude dubbed C-Suite’Heart, another soft pink called Riri, and a blue-red shade called The M.V.P. Aside from the striking shades, what makes these lipsticks so unique is their luxuriously creamy, whipped formula, which helps to deliver matte color that lasts, but doesn't dry out. The lipsticks also come in holographic packaging with a translucent logo on the tube so consumers always know what shade they're picking up.
Fenty Beauty’s new Icon Velvet Liquid Lipsticks are available now from the brand’s website.
Image Credit: Fenty Beauty, hypebae
Trend Themes
1. Whipped Liquid Lipsticks - There is an opportunity for cosmetic companies to innovate and create more whipped liquid lipsticks.
2. Intensely Pigmented Shades - Cosmetic companies can explore more intensely pigmented shades for their liquid lipsticks.
3. Luxuriously Creamy Formulas - Formulation innovation can be explored by cosmetic companies to create long-lasting, creamy, and non-drying products.
Industry Implications
1. Cosmetics - Cosmetic companies can take advantage of the trend and create new whipped liquid lipstick lines.
2. Fashion and Beauty - Beauty industry players can integrate the trend in their product innovation strategies, focusing on creating new intensely pigmented shades of lipstick and creamy formulae.
3. Retail - Retail businesses can invest in more products that feature unique formulations and shades.
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