Seventeen Magazine Mexico's 'Lluvia De Color' editorial spotlights highlighter hair looks that are pulled off by models Maddie Cook and KJ. Sporting rainbow-hued locks, the duo is captured by photographer Ryan Jerome's lens and is featured in the publication's March 2016 issue.
Styling for this editorial is courtesy of Art Hunter + Brandon Nicholas while its hair and makeup looks are created by Sara Tintari and Dani Grasso. The highlighter hair in this series is inspired by youth subcultures like Seapunks -- known for their mermaid-inspired locks -- and reference Instagram beauty fads that have been making waves in recent months.
Embracing experimental hair styles, this Ryan Jerome editorial is a celebration of today's youth culture and is the opposite of subtle.
What's Driving This Trend
- Highlighter Hair
- Opportunity for disruptive innovation in the hair industry by creating new products and services to cater to the growing demand for bold and experimental hair colors.
- Youth Subcultures
- Opportunity for disruptive innovation in the fashion industry by designing clothing and accessories that appeal to youth subcultures, incorporating bold colors and unique styles.
- Instagram Beauty Fads
- Opportunity for disruptive innovation in the beauty industry by developing innovative beauty products and techniques inspired by viral trends on social media.
Who This Affects Most
- Hair
- Opportunity for disruptive innovation in the hair industry by creating new products and services to cater to the growing demand for bold and experimental hair colors.
- Fashion
- Opportunity for disruptive innovation in the fashion industry by designing clothing and accessories that appeal to youth subcultures, incorporating bold colors and unique styles.
- Beauty
- Opportunity for disruptive innovation in the beauty industry by developing innovative beauty products and techniques inspired by viral trends on social media.
