Gilded Hair Collections

Zara Hair's Debut Collection Shares Gold-Themed "Makeup for Hair"

The first-ever Zara Hair collection was created in collaboration with renowned hairstylist Guido Palau and it shares four products that promise to elevate everyday looks. Zara expanded beyond clothing when it introduced its own cosmetics line in 2021 and in 2023, its foray into the haircare category offers even more ways for fashion fans to express themselves creatively. In fact, Palau describes the four products as "makeup for hair" and the four gold-themed items include a glistening gel, a metallic glitter spray and a shiny metal bobby pin and comb.

With the four-piece Zara Hair collection, beauty lovers can create all sorts of looks for the holidays and beyond, whether they want to subtly enhance their natural features or opt for a more dramatic look that leans into the bold, more-is-more aesthetic.

Innovative Haircare Products
The Zara Hair collection introduces four unique products that blur the line between cosmetics and haircare, offering new possibilities for beauty enthusiasts.
Creative Self-expression
Zara Hair encourages fashion fans to express themselves through their hair by providing gold-themed products that add a touch of glamour and individuality.
Versatile Holiday Looks
With the Zara Hair collection, beauty lovers can experiment with different hairstyles and create stunning looks for special occasions and beyond.

Where This Applies

Fashion
Zara's expansion into the haircare category extends its reach beyond clothing, creating opportunities for innovation and expansion within the fashion industry.
Cosmetics
Zara's foray into haircare further strengthens its cosmetics line, offering potential for new product development and market growth in the beauty industry.
Haircare
The collaboration between Zara Hair and renowned hairstylist Guido Palau introduces a new line of haircare products that cater to the needs and self-expression of consumers.
SCORE
6.8 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 90%
Activity 91%
Freshness 22%

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