Redken debuted a new and interactive Times Square billboard to showcase the Acidic Color Gloss Collection and the incredible shininess it creates. Passersby can scan a QR code to be directed to a landing page from the brand, where they can virtually try Acidic Color Gloss for themselves with an augmented reality filter. Users will get a shareable video of their results, superimposed on a virtual depiction of the Times Square billboard, that can be shared across social channels.
Redken launched its Acidic Color Gloss range in January 2024, sharing a scientific approach to color care with an acidic pH formula with amino acids and Vitamin E to seal the cuticle and support 76% shinier hair.
This collection to lock in an "intense, molecular-level shine" is catching eyes with a high-definition 25,000 square foot screen, the largest of its kind in the United States.
Key Themes Behind This Trend
- Interactive Billboards with AR
- Opportunity for brands to engage consumers through immersive experiences and personalized product trials using augmented reality technology.
- Virtual Try-on Experiences
- Potential for beauty companies to offer virtual try-on experiences to customers, showcasing products in a digital format for increased engagement and convenience.
- Shareable AR Content
- Possibility for businesses to create shareable augmented reality content that drives social media engagement and amplifies brand visibility.
Where This Applies
- Beauty and Cosmetics
- Innovative opportunities for beauty and cosmetics companies to leverage technology for interactive product demonstrations and engaging customer experiences.
- Advertising and Marketing
- Potential disruptions in the advertising and marketing industry with the use of interactive AR billboards to enhance brand visibility and customer interaction.
- Social Media and Digital Platforms
- Emerging trends in integrating augmented reality experiences into social media platforms for increased user engagement and content sharing opportunities.
