Back in 2016, Milk Cosmetics released the 'Holographic Stick,' a highlighter that's since become one of its best selling products among consumers who are constantly in search of the perfect glow.
In time for summer, the brand updated the convenient product by dropping the 'Mars' version -- a beautiful peachy hue that has a subtle pink shimmer to it with flecks of gold. As the product is highly pigmented and comes in stick form, it can easily be applied to virtually anywhere on the face that one wants to accentuate, including the eye lids, cheekbones, lips, and nose.
Due to the versatility of the peach hue, the new Holographic Stick is flattering on all skin tones.
What Makes This Trend Stand Out
- Holographic Highlighting Sticks
- Holographic makeup is becoming increasingly popular and offers an opportunity for cosmetic companies to expand their product lines.
- Multi-use Cosmetic Products
- Multi-use cosmetic products such as Milk Cosmetics' Holographic Stick appeal to consumers looking for convenience and simplicity in their makeup routines.
- Customizable Makeup
- As consumers seek more personalized makeup products, offering customizable holographic pigments could be a disruptive innovation opportunity for cosmetic brands.
Sectors Adopting This
- Cosmetics
- The cosmetics industry can capitalize on the growing popularity of holographic makeup and the demand for multi-use and customizable products.
- Fashion
- Holographic makeup can be paired with futuristic fashion looks and could lead to collaborations between cosmetic and fashion brands.
- Technology
- Holographic pigments and other innovative makeup technology could drive advancements in the field of cosmetic science and technology.
