The newest small-batch beauty product to join the MAC Underground collection exclusively for MAC Lovers and Pro Members is a uniquely textured Jelly Slime All-Over Highlighter. This buildable hybrid highlighter for the eyes, face and body dropped in two limited-edition metallic shades, Sssilver Ssslime, a silver chrome and $lime is Money, a metallic gold.
This unconventional MAC highlighter can be manipulated from a subtle sheen to a richly pigmented swipe of color, all the while providing a sensorial experience that makes the process of applying makeup fun. The versatile and flexible Jelly Slime All-Over Highlighter is lightweight and ready to accent prominent points of the face and body like the cheeks, eyelids and décolletage.
Why This Trend Is Growing
- Small-batch Beauty Products
- The growing demand for small-batch beauty products opens up opportunities for unique and limited-edition offerings in the cosmetics industry.
- Unconventional Makeup Application
- Innovative textures and sensorial experiences in makeup, like MAC's Jelly Slime Highlighter, introduce new ways for consumers to apply and enjoy cosmetics.
- Versatile and Buildable Products
- The popularity of versatile and buildable beauty products, such as MAC's Jelly Slime Highlighter, allows consumers to customize their makeup looks for different occasions and preferences.
Industries Being Reshaped
- Cosmetics Industry
- The cosmetics industry can capitalize on the trend of small-batch beauty products and create unique and limited-edition offerings.
- Makeup Application Tools
- Companies specializing in makeup application tools can develop innovative tools and brushes specifically designed for unconventional textures and sensorial experiences in makeup.
- Beauty Retailers
- Beauty retailers can curate a selection of versatile and buildable beauty products to cater to the preferences of makeup enthusiasts seeking customizable and personalized makeup looks.
