Multi-Use Highlighting Glosses

Pretty Grunge Face Gloss Transforms in Response to pH Levels

As part of its Pretty Grunge Collection, Huda Beauty unveiled the Pretty Grunge Face Gloss, a limited-edition, multi-use highlighting gloss that uniquely reacts to each and every skin tone. This beauty product powered by pH-Bloom boasts a gel gloss consistency that transforms into a Punk Pink shade when swiped across the cheeks.

The lightweight, dewy product for the lips and cheeks adds a more feminine, wearable element to the more edgy, grungy aspects of the collection.

From foundations to blushes, beauty brands are creating clear, color-changing products that harness the fascination of transformation and intrigue, offering consumers a unique and fun way to experiment with their appearance and add a healthy-looking flush of color to the face.

Color-changing Beauty Products
Beauty brands are creating clear, color-changing products that offer a unique and fun way to experiment with appearance.
Multi-use Makeup Items
Multi-use highlighting glosses like the Pretty Grunge Face Gloss provide versatile beauty options for lips and cheeks.
Skin Tone-adaptive Cosmetics
The Pretty Grunge Face Gloss reacts to each and every skin tone, showcasing the trend of cosmetics that adapt to individual needs.

Sectors Adopting This

Beauty
In the beauty industry, brands are innovating with color-changing and multi-use makeup products.
Cosmetics
The trend of skin tone-adaptive cosmetics is disrupting the cosmetics industry, offering personalized options for consumers.
Fashion
Multi-use makeup items like the Pretty Grunge Face Gloss add a feminine element to edgy fashion collections.
SCORE
6.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 79%
Activity 92%
Freshness 21%