Wet N Wild's Colored Highlighter Features a Rainbow of Colors
Laura McQuarrie — September 23, 2016 — Fashion
References: wetnwildbeauty & refinery29
Wet N Wild's newest colored highlighter is a beauty product that promises to provide a "truly unique unicorn glow" with a pearlescent color palette that circles through all the colors of the rainbow.
While the Color Icon Rainbow Highlighter looks like it contains a lot of color in its packaging, on the skin it becomes sheer when it is applied lightly and offers just a hint of rainbow colors.
In the beauty world as of late, highlighting and strobing have come into popularity as a way to draw attention to particular features on the face. As such, highlighters are being launched in unique colors and some consumers are even playing with dramatic full-face highlighter makeup looks.
While the Color Icon Rainbow Highlighter looks like it contains a lot of color in its packaging, on the skin it becomes sheer when it is applied lightly and offers just a hint of rainbow colors.
In the beauty world as of late, highlighting and strobing have come into popularity as a way to draw attention to particular features on the face. As such, highlighters are being launched in unique colors and some consumers are even playing with dramatic full-face highlighter makeup looks.
Trend Themes
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Colored Highlighters — Opportunity to innovate by creating colored highlighters in unique and vibrant shades.
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Sheer Highlighters — Disruptive potential in developing sheer highlighters that offer a subtle shimmer and can be easily layered for a more intense effect.
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Dramatic Highlighter Makeup — Innovation opportunity in creating products and techniques for creating dramatic full-face highlighter makeup looks.
Industry Implications
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Beauty — Beauty industry can capitalize on the trend by launching new lines of colored and sheer highlighters.
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Cosmetics — Cosmetics industry can explore new formulations in colored and sheer highlighters to meet consumer demand.
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Makeup Artistry — Makeup artistry industry can embrace the trend by incorporating dramatic full-face highlighter makeup looks into their repertoire.
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