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From Classic Rainbow Sneakers to Glittery Unicorn Cards

 - May 15, 2017
In recent months, Unicorn-inspired products have been saturating the marketplace.

The recent explosion of unicorn-inspired products has taken over the mainstream in a wave of glitter and rainbows. Products from clothing to bagels to gin all have unicorn iterations now on the market.

When unpacking why this theme has taken over mainstream culture, it's not difficult to find its roots. Unicorns have long had a presence in mainstream culture. Unicorn folklore had a distinct presence in the Middle Ages, but with very different imagery. Unicorns as they are imaged today held a strong social presence in the 1980s and 90s television show 'My Little Pony.' Having reached peak popularity in the early 1990s, My Little Pony still holds a huge role in the Millennial subconsciousness; unicorn-inspired products remind Millennials of their childhoods and bring them some degree of happiness.

As we see the influence of unicorn-inspired products, it would be useful to combine the Millennial and Gen Z preference for self-depreciating marketing techniques (or anti-marketing) with unicorn popularity.