The Hayley Elsaesser 'Deja Moon' collection is a wearable homage to 90s toy My Little Pony and stays true to the designer's signature, printed aesthetic. In addition to sequined dresses that are adorned with a My Little Pony character print, this collection also consists of thunder-printed scarves, colorful knit separates and structured jackets that also boast nostalgic graphics.
Featuring pieces for both men and women, the Hayley Elsaesser Deja Moon Fall/Winter 2017 range was showcased at New York Fashion Week and stunned fans with its youthful and fun aesthetic.
The collection is an adult take on 90s nostalgia and fuses statement pieces like its sparkling dresses with more functional and versatile wardrobe staples -- from patterned pants and jackets to comfy cropped sweaters and collared shirts that make a splash both on and off the runway.
Why This Trend Is Growing
- Nostalgic Apparel
- Creating clothing collections that tap into customers' longing for the past for a fun, youthful aesthetic.
- 90s-inspired Prints
- Reviving vintage motifs for garments that appeal to fashionistas who grew up in the 90s.
- Toys as Fashion Inspiration
- Embracing childhood toys and translating them into stylish, wearable clothing for adults.
Industries Being Reshaped
- Fashion
- Creating a fashion line that taps into fashionistas' nostalgia; bringing back beloved vintage designs with a fresh new twist.
- Toy Manufacturing
- Partnering with fashion brands to develop clothing collections inspired by iconic toys, creating new revenue streams.
- Retail
- Curating clothing collections that feature retro design elements and appeal to customers looking for a fun, youthful aesthetic.
