Mobile network operator Three Mobile is teaming up with handset provider ZTE for a unique activation in London to offer 'Unicab' rides to the public.
The #MagicTogether activation is meant to instil one's daily commute with a sense of fun, making it possible for the public to get a ride on a horse-driven carriage, featuring all-white horses that have been styled to look like rainbow unicorns. To book a Unicab ride, all a commuter needs to do is send a to tweet to Three on Twitter—so far, more than 800 magical Unicab rides have been booked already in the city of London.
The fun activation is being launched to celebrate the new ZTE Blade V7, which is exclusively available through Three.
Unicorn Cab Rides
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