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42 Examples of Face-to-Face Marketing

From Friendship-Forming Benches to Chip Bouquet Proposals

— June 9, 2017 — Marketing
These examples of face-to-face marketing range from frienship-forming bench stunts to chip bouquet proposals. While examples like Nespresso's 'Hello Bench' stunt aimed to connect strangers by helping to break the ice, Doritos' second limited run of its ketchup roses resulted in a romantic gesture from one Vancouver Canucks hockey fan.

Outside of the food and beverage realms, other face-to-face marketing innovations include social media app Snapchat's Snapbot -- a brightly branded vending machine that sell's the company's Spectacles eyewear line -- along with Ebay's emotion-powered popup in London which was outfitted with intuitive, "bio-analytic technology and facial coding software."

Pop-up VR bars, and beachside shipping container hotels round off this list and illustrate the power of spontaneous marketing that requires crowd participation and immersive elements.
7.4
Score
Popularity
Activity
Freshness
41
Curated Snacking Experiences
Curated Snacking Experiences
The Hillshire Snacking Vending Machine Has a Maitre D' and Butler
<
40
Live Long-Form Narrative Experiences
Live Long-Form Narrative Experiences
Pop-Up Playground Offers Live Narratives Featuring Actors
<
39
Hispanic Cinema Pop-Ups
Hispanic Cinema Pop-Ups
Cine Carretera Popped Up in a Vacant Lot in San Diego to Screen Films
<
38
Cookie-Dropping Drones
Cookie-Dropping Drones
This Stunt from OREO Takes Cookie Dunking to New Heights
<
37
Exam-Based Brand Activations
Exam-Based Brand Activations
'Bojangles' Restaurant Surprised Students with Food After Their Exams
<
36
Olympic Beverage Zones
Olympic Beverage Zones
Coca-Cola is Setting Up #ThatsGold Fan Stations in Rio
<
35
Smoothie Ice Sculptures
Smoothie Ice Sculptures
Dole is Giving Away Free Smoothies That are Poured Through Ice Art
<
34
Chip Bouquet Proposals
Chip Bouquet Proposals
This Hockey Game Proposal Was Executed Using Doritos Ketchup Roses
<
33
AR Superhero Displays
AR Superhero Displays
This Augmented Reality Mall Stunt Promotes the Batman vs. Superman Film
<
32
Environmental Mascot Campaigns
Environmental Mascot Campaigns
This Angry Birds Publicity Stunt Aims to Raise Eco Awareness
<
31
Boozy Bread Pop-Ups
Boozy Bread Pop-Ups
Virgin Trains' Food Store Pop-Up Features Bread, Baking Kits and Beer
<
30
Friendship-Forming Bench Stunts
Friendship-Forming Bench Stunts
Nescafe's 'Hello Bench' Helps Strangers Break the Ice
<
29
Unicorn Cab Rides
Unicorn Cab Rides
Three Mobile is Offering Magical 'Unicab' Rides in London
<
28
Instrumental Train Experiences
Instrumental Train Experiences
This Desperados x Mount Kimbie Brand Activation Celebrates Sound
<
27
Robotic Vending Machines
Robotic Vending Machines
Snapchat's 'Snapbot' Sells the Company's 'Spectacles' Eyewear
<
26
3D-Printed Smartphone Sweaters
3D-Printed Smartphone Sweaters
The Made by Google Pop-Up Makes Printed Pixel Phone Sweaters
<
25
Mobile Fast Food Drive-Thrus
Mobile Fast Food Drive-Thrus
McDonald's Dia Drive is a Roving "Drive-Thruck" on Wheels
<
24
Anti-Hero Movie Pop-Ups
Anti-Hero Movie Pop-Ups
The Suicide Squad is Thanking Toronto with its Brand Activation
<
23
Double-Filtered Coffees
Double-Filtered Coffees
For #FeedingTheFuture, The Economist Shared Coffee Made with Used Grounds
<
22
Date-Themed Vaporizer Activations
Date-Themed Vaporizer Activations
Blu's 'Six Weeks to Fall in Love' Builds a Product Relationship
<
21
AR-Powered Doll Displays
AR-Powered Doll Displays
Mattel's App-Connected Barbie Display Features Scannable Products
<
20
Pop-Up VR Cinemas
Pop-Up VR Cinemas
This Temporary Activation Was Set Up at Milk Glass Co. in Toronto
<
19
Branded Barber Shop Activations
Branded Barber Shop Activations
The Fitting Room's Bryan Brock Discusses the Power of Marketing
<
18
Immersive Selfie Towers
Immersive Selfie Towers
Toronto's Largest Selfie Campaign Was Hosted by CF Toronto Eaton Centre
<
17
Pop-Up VR Bars
Pop-Up VR Bars
The House of Peroni Event Featured Immersive Works of Art
<
16
Edible Flavor Clouds
Edible Flavor Clouds
Pringles' Mechanically Generated Cloud Mimics the Scent and Flavor of Chips
<
15
Fried Chicken-Scented Lotions
Fried Chicken-Scented Lotions
KFC's Extra Crispy Sunscreen Features the Scent of Fried Chicken
<
14
Enchanting Movie Popups
Enchanting Movie Popups
Toronto's Alice Through The Looking Glass Activation is Whimsical
<
13
Mobile Cannabis Lounges
Mobile Cannabis Lounges
Toast and Loopr Teamed up for this Luxe Brand Activation on Wheels
<
12
Swedish Furniture Shop Restaurants
Swedish Furniture Shop Restaurants
Ikea Standalone Cafes Could Soon Be in City Centers Worldwide
<
11
Edible Snack Cake Installations
Edible Snack Cake Installations
McVitie's Launched a Jaffa Cakes Tower for Father's Day 2016
<
10
Polluted Art Galleries
Polluted Art Galleries
This Pop-Up Gallery Exclusively Features Art Made with Air Pollution
<
9
Cauliflower Burger Pranks
Cauliflower Burger Pranks
KFC Pokes Fun at Extremely Healthy Eating with Its #CleanEating Burger
<
8
Lifeguard Tower Hotels
Lifeguard Tower Hotels
This Beachside Hut in Tel Aviv is Now a Luxury Pop-Up Hotel
<
7
Interactive Mattress Pop-Ups
Interactive Mattress Pop-Ups
Silent Night's 'Studio Out the Box' Invites People to a Dreamworld
<
6
Beauty Service Drive-Thrus
Beauty Service Drive-Thrus
Benefit is Launching 'GlastonBrow' for Brow and Beauty Services
<
5
Transformed Trailer Sneaker Stores
Transformed Trailer Sneaker Stores
Brooks Running Created a Mobile Space to Promote Its Offerings
<
4
Secret Celebratory Burgers
Secret Celebratory Burgers
A foodora Burger's Priest Pop-Up Hit Toronto, Montreal and Vancouver
<
3
Shipping Container Athletic Stores
Shipping Container Athletic Stores
The Nike Pop-Up in Rio Was Created with an Industrial Aesthetic
<
2
Couture Cafe Popups
Couture Cafe Popups
Tokyo's Coco Cafe Combines Cosmetics with Artisanal Coffee and Sweets
<
1
Emotion-Powered Pop-Up Shops
Emotion-Powered Pop-Up Shops
This eBay Pop-Up Used Facial Expressions to Help Shoppers Find Gifts
<