This Beachside Hut in Tel Aviv is Now a Luxury Pop-Up Hotel
Jana Pijak — April 12, 2017 — World
References: travelandleisure
This luxury pop-up hotel room in Tel Aviv was built inside a refurbished lifeguard tower that was transformed for 10 lucky guests, who actually got a chance to stay inside it. Launched by the Brown Hotel Group, this unexpected beachside resort was part of the hospitality brand's #TakeMe2TelAviv campaign.
The immersive campaign was linked to an accompanying contest, featuring 1000 participants who competed for a chance to stay inside the luxury pop-up hotel. Located on the coast of a pristine beach. the pod hotel featured a facade painted with vibrant street art and an interior accented with warm wood finishes, modern furniture and all the amenities one would need to have a vacation to remember.
This unique brand activation targeted Millennial consumers and aimed to increase Tel Aviv tourism. The pop-up hotel was not only a premium space for design fans but was also a luxe take on casual and space-conscious beachside accommodations.
The immersive campaign was linked to an accompanying contest, featuring 1000 participants who competed for a chance to stay inside the luxury pop-up hotel. Located on the coast of a pristine beach. the pod hotel featured a facade painted with vibrant street art and an interior accented with warm wood finishes, modern furniture and all the amenities one would need to have a vacation to remember.
This unique brand activation targeted Millennial consumers and aimed to increase Tel Aviv tourism. The pop-up hotel was not only a premium space for design fans but was also a luxe take on casual and space-conscious beachside accommodations.
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