From workout-friendly furniture to customizable beach shades, personal health and wellbeing is a top priority among the 2018 lifestyle trends.
On the one hand, many consumers are making an effort to improve their fitness levels. For some, this means turning their home into a temporary fitness studio with products such as the Axon Staff or The Habit Furniture collection. For others, it means tracking their progress at the gym with gadgets such as the Opter Pose fitness tracker.
On the other hand, the 2018 lifestyle trends reveal that consumers are also improving their health in ways that go beyond exercise. For instance, the ALEX+ is a brand new gadget that helps to improve one's posture by detecting any signs of slouching. Another example is the Sombra Shade, which protects beachgoers from the sun's harmful rays.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
