The influence of the Star Wars franchise has extended into the world of fitness and exercise with a series of Star Wars-themed fitness equipment that's equal parts hilarious and terrifying.
Designed by fitness company Onnit, this collection includes "black iron kettlebells, weighted slam balls and a Han Solo-themed yoga mat." With three unique designs, the kettlebells feature Boba Fett, a Stormtrooper and Darth Vader, which are sure to make for an effective workout, even without the help of "the Force." The various slam balls are available in a range of weights, while offering detailed surface that provides the additional benefit of an easy grip. Lastly, although the iconic printed image may be a distraction, the Han Solo yoga mat offers users non-slip, moisture-absorbing experience.
Photo Credits: designboom, google
Key Themes Behind This Trend
- Sci-fi Fitness Equipment
- The trend of incorporating pop culture into fitness equipment
- Themed Exercise Gear
- The trend of providing themed exercise equipment
- Novelty Fitness Gear
- The trend of creating novelty fitness equipment
Where This Applies
- Fitness Industry
- The fitness industry has the opportunity to tap into the marketing potential of pop culture to appeal to a wider range of consumers.
- Entertainment Industry
- The entertainment industry could consider producing more licensed merchandise, such as this sci-fi fitness equipment, as a way to create more revenue streams.
- Sports Merchandise Industry
- The sports merchandise industry could benefit from incorporating pop culture into their products to appeal to a broader audience.
