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The Ta-Ta Towel Was Designed to Combat One of Summer's Challenges

 - Aug 10, 2017
References: tatatowel & indianexpress
The Ta-Ta Towel is a hammock-like bra designed specifically for preventing under breast sweat.

Nothing can kill a summer buzz like the realization that a pool of sweat has formed around one's chest area -- an uncomfortable yet common challenge women face during the hot and humid summer months. Although the Ta-Ta Towel looks humorous, the product is said to be both functional and practical, providing women with much needed support and comfort. The towel is worn around the back of one's neck, and holds each breast with its moisture-absorbent materials. The product was initially intend to be worn as women get ready, to eliminate the possibility of having to change outfits as they're rushing around an unairconditioned home.

The Ta-Ta Towel is also proving beneficial for breastfeeding women, as the bra can absorb any unexpected leakage that might occur in the process.