Ideas
Explore the world's #1 largest database of ideas and innovations, with 459,692 inspiring examples.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,208 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 459,692 cutting edge ideas.

Top 55 Underwear Innovations in 2017

From Lingerie-Branded Lip Kits to Leak-Proof Workout Shorts

— January 28, 2018 — Fashion
These 2017 underwear innovations include a variety of styles for both women and men that make use of comfortable, supportive, and stylish designs. In some cases, brands have gone as far as to incorporate smart technology into their creations, to benefit those wearing the garments by enabling them to be more informed on their health.

A great example of this is the 'EVA' bra that was developed by Julián Ríos Cantú, a young designer who was prompted to create a breast cancer-detecting garment after his mother tragically passed away from the disease. The EVA bra works by incorporating biosensors that send the wearer information to a connected app. With these sensors, the bra is able to detect any changes to the body, including those concerning shape, temperature, and color.

Also included is the range of nude underwear from the brand Evelyn & Bobbie. Unlike many nude underwear collections on the market, Evelyn & Bobbie offer different colors to suit a variety of skin tones, making it more inclusive. In addition, the brand's underwear is free of underwire and boasts ultra-soft materials, making it incredibly comfortable to wear, while offering all the support one needs.
4
Score
Popularity
Activity
Freshness
53
Confidence-Promoting Retailer Ads
Confidence-Promoting Retailer Ads
Missguided's 'Keep On Being You' Campaign Honors Individuality
<
52
Lingerie-Branded Lip Kits
Lingerie-Branded Lip Kits
Victoria's Secret Lip Kit Was Customized by Four of the Brand's Models
<
51
Cancer-Detecting Bras
Cancer-Detecting Bras
Higia Technologies' 'EVA' Bra Spots Early Stages of Breast Cancer
<
50
Inclusive Shoe Collections
Inclusive Shoe Collections
'Kahmune' is Selling Nude Heels in 10 Different Shades
<
49
Eco Fabric Scrap Accessories
Eco Fabric Scrap Accessories
The Arvin Goods Socks and Underwear are Made without Water Use
<
48
Plant-Based Menswear Lines
Plant-Based Menswear Lines
The Fiber in This Fashionable Menswear Line is Found in Eucalyptus
<
47
Songstress Athleisure Collaborations
Songstress Athleisure Collaborations
Demi Lovato's Fabletics Collection Inspires Confidence
<
46
Canadian Fashion Pop-Ups
Canadian Fashion Pop-Ups
INLAND's Fall Pop-Up Spotlighted 70 Canadian Designers
<
45
Intimate Holiday Clothing Lines
Intimate Holiday Clothing Lines
Calvin Klein's Holiday Collection is Chic and Timeless
<
44
Monthly Underwear Subscriptions
Monthly Underwear Subscriptions
Me Undies Gives Consumers Comfortable and Fresh Undergarments
<
43
Personalized Lounge Wear Pop-Ups
Personalized Lounge Wear Pop-Ups
Amazon's Holiday Pop-Up Features a Unique Monogramming Station
<
42
Progressive Female Representation Campaigns
Progressive Female Representation Campaigns
Dove and Mindshare Joined to Redefine Beauty Standards
<
41
Mountain-Inspired Street Wear Collections
Mountain-Inspired Street Wear Collections
Wasted Paris' New Line Incorporates Mountain Chords
<
40
Vibrant Supportive Swimwear
Vibrant Supportive Swimwear
Anita's 2018 Collection Boasts Unique Designs and Colorways
<
39
Fit-Focused Nude Bra Collections
Fit-Focused Nude Bra Collections
ThirdLove Bras Now Feature an Inclusive Nude Range
<
38
Active Maternity Wear
Active Maternity Wear
MATLETIK Produces Canadian-Made Activewear for Expectant Mothers
<
37
Self-Cooling Underwear Collections
Self-Cooling Underwear Collections
Organic Basics Now Offers Anti-Bacterial Underwear for Women
<
36
Multi-Functional Basic Underwear
Multi-Functional Basic Underwear
The Basic Girl Brand Emphasizes Functionality Over Frivolity
<
35
Antibacterial Radiation-Blocking Boxers
Antibacterial Radiation-Blocking Boxers
RadiaShield Anti-Radiation Boxer Brief Underwear is Comfy
<
34
Compression Mastectomy Bras
Compression Mastectomy Bras
This Feminine Stella McCartney Bra Supports Post-Mastectomy Healing
<
33
Iconic Lingerie Museums
Iconic Lingerie Museums
A Victoria's Secret Museum is Now Open on New York's Fifth Avenue
<
32
Affordable Underwear Subscriptions
Affordable Underwear Subscriptions
Knotty Knickers Delivers New Underwear to You for $3.99
<
31
Antibacterial Bamboo Underwear
Antibacterial Bamboo Underwear
Aubrey & Oakes Underwear is Designed for Optimal Comfort
<
30
Experiential Sports Bra Pop-Ups
Experiential Sports Bra Pop-Ups
The NikeWomen BraHaus Pop-Up Sought to Offer Custom Sports Bras
<
29
Smart Wellness Bras
Smart Wellness Bras
VITALI's Bra for Health Serves as an All-Day, Personal Wellness Coach
<
28
eCommerce-Exclusive Activewear
eCommerce-Exclusive Activewear
Amazon Launched a Variety of Private-Label Sportswear Brands
<
27
Stylish Underwear Subscription Services
Stylish Underwear Subscription Services
The Relevel Men's Boxer Briefs are Supportive Yet Soft
<
26
In-Store Legwear Galleries
In-Store Legwear Galleries
Wilford's Berlin Store Features a Legwear Gallery Inside
<
25
Leak-Proof Workout Shorts
Leak-Proof Workout Shorts
Thinx's "Period-Proof" Training Shorts Have Absorbent Built-In Underwear
<
24
Stretch Mark-Exposing Fashion Ads
Stretch Mark-Exposing Fashion Ads
These Unedited ASOS Images Speak to the Body Positive Movement
<
23
Empowering Mastectomy Bras
Empowering Mastectomy Bras
Anna Bonny's Post-Mastectomy Bras Take Inspiration from Eyepatches
<
22
Technical Sports Bras
Technical Sports Bras
Nike Flyknit Sports Bras Use the Same Technology as the Revolutionary Shoes
<
21
Leakproof Mens Undergarments
Leakproof Mens Undergarments
The PantyProp 'PropHim' Leakproof Underwear Blocks Odors
<
20
Reengineered Sports Bras
Reengineered Sports Bras
This Lululemon Bra is Made with Soft, Sweat-Wicking 'Ultralu' Fabric
<
19
Plus-Sized Lingerie Collections
Plus-Sized Lingerie Collections
Viva Voluptuous Offers an Array of Sizes for Consumers
<
18
Millennial Resort Fashion
Millennial Resort Fashion
Prada's Resort Collection Boasts Youthful, Feminine Details
<
17
Transitional Tank Lingerie
Transitional Tank Lingerie
Knixwear's 'Evolution Tank' is Ideal for Sleep, Fitness, or Layering
<
16
Inclusive Celebrity Lingerie Ranges
Inclusive Celebrity Lingerie Ranges
The New Addition Elle Line Was Made with Model Ashley Graham
<
15
Underwire-Free Nude Bras
Underwire-Free Nude Bras
The Evelyn & Bobbie Brand Offers Underwear That Focuses on Comfort
<
14
Ageless Lingerie Marketing
Ageless Lingerie Marketing
56-Year-Old Model Mercy Brewer Fronts Lonely Lingerie's Latest Campaign
<
13
Performance-Enhancing Underwear
Performance-Enhancing Underwear
The VylyV 'Swift' Undergarments Exercise Your Pelvic Floor Muscles
<
12
Inclusive eCommerce Retail Brands
Inclusive eCommerce Retail Brands
Fashion Retailer Addition Elle Launches a US eCommerce Website
<
11
Seductive Mechanic Editorials
Seductive Mechanic Editorials
Hailey Baldwin Wears Branded Denim Ensembles This New GUESS Campaign
<
10
Redesigned Private Part Pouches
Redesigned Private Part Pouches
Joeywears Underwear Promise a More Comfortable Fit and Less Sweat
<
9
Detachable Underwear Clasps
Detachable Underwear Clasps
Blooms Prive Offers Comfortable and Functional Underwear
<
8
Organic Hemp Underwear
Organic Hemp Underwear
The 'WAMA' Underwear is Breathable and Naturally Antimicrobial
<
7
Body-Positive Sportswear
Body-Positive Sportswear
The Nike Plus Size Collection Introduces a Range of Extended Sizes
<
6
Sultry Retro-Inspired Editorials
Sultry Retro-Inspired Editorials
Bella Hadid Was Collier Schorr's Muse for 032c Magazine
<
5
Socialite-Made Camouflage Merchandise
Socialite-Made Camouflage Merchandise
The New Kylie Jenner Camo Series Features Underwear and More
<
4
Athletic Panther-Paired Editorials
Athletic Panther-Paired Editorials
Cara Delevingne Posed with a Panther for PUMA's DO YOU Campaign
<
3
Unretouched Lingerie Ads
Unretouched Lingerie Ads
Anine Bing's New Line is Being Promoted with Photoshop-Free Ads
<
2
Unedited Lingerie Shoots
Unedited Lingerie Shoots
The Ashley Graham Vogue Italia Editorial Shows the Model in Sultry Looks
<
1
Sweat-Preventing Bras
Sweat-Preventing Bras
The Ta-Ta Towel Was Designed to Combat One of Summer's Challenges
<