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Top 55 Underwear Innovations in 2017

From Lingerie-Branded Lip Kits to Leak-Proof Workout Shorts

— January 28, 2018 — Fashion
These 2017 underwear innovations include a variety of styles for both women and men that make use of comfortable, supportive, and stylish designs. In some cases, brands have gone as far as to incorporate smart technology into their creations, to benefit those wearing the garments by enabling them to be more informed on their health.

A great example of this is the 'EVA' bra that was developed by Julián Ríos Cantú, a young designer who was prompted to create a breast cancer-detecting garment after his mother tragically passed away from the disease. The EVA bra works by incorporating biosensors that send the wearer information to a connected app. With these sensors, the bra is able to detect any changes to the body, including those concerning shape, temperature, and color.

Also included is the range of nude underwear from the brand Evelyn & Bobbie. Unlike many nude underwear collections on the market, Evelyn & Bobbie offer different colors to suit a variety of skin tones, making it more inclusive. In addition, the brand's underwear is free of underwire and boasts ultra-soft materials, making it incredibly comfortable to wear, while offering all the support one needs.
4.8
Score
Popularity
Activity
Freshness
54
Confidence-Promoting Retailer Ads
Confidence-Promoting Retailer Ads
Missguided's 'Keep On Being You' Campaign Honors Individuality
<
53
Lingerie-Branded Lip Kits
Lingerie-Branded Lip Kits
Victoria's Secret Lip Kit Was Customized by Four of the Brand's Models
<
52
Eco Fabric Scrap Accessories
Eco Fabric Scrap Accessories
The Arvin Goods Socks and Underwear are Made without Water Use
<
51
Cancer-Detecting Bras
Cancer-Detecting Bras
Higia Technologies' 'EVA' Bra Spots Early Stages of Breast Cancer
<
50
Monthly Underwear Subscriptions
Monthly Underwear Subscriptions
Me Undies Gives Consumers Comfortable and Fresh Undergarments
<
49
Songstress Athleisure Collaborations
Songstress Athleisure Collaborations
Demi Lovato's Fabletics Collection Inspires Confidence
<
48
Personalized Lounge Wear Pop-Ups
Personalized Lounge Wear Pop-Ups
Amazon's Holiday Pop-Up Features a Unique Monogramming Station
<
47
Plant-Based Menswear Lines
Plant-Based Menswear Lines
The Fiber in This Fashionable Menswear Line is Found in Eucalyptus
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46
Inclusive Shoe Collections
Inclusive Shoe Collections
'Kahmune' is Selling Nude Heels in 10 Different Shades
<
45
Intimate Holiday Clothing Lines
Intimate Holiday Clothing Lines
Calvin Klein's Holiday Collection is Chic and Timeless
<
44
Canadian Fashion Pop-Ups
Canadian Fashion Pop-Ups
INLAND's Fall Pop-Up Spotlighted 70 Canadian Designers
<
43
Antibacterial Radiation-Blocking Boxers
Antibacterial Radiation-Blocking Boxers
RadiaShield Anti-Radiation Boxer Brief Underwear is Comfy
<
42
Fit-Focused Nude Bra Collections
Fit-Focused Nude Bra Collections
ThirdLove Bras Now Feature an Inclusive Nude Range
<
41
Mountain-Inspired Street Wear Collections
Mountain-Inspired Street Wear Collections
Wasted Paris' New Line Incorporates Mountain Chords
<
40
Affordable Underwear Subscriptions
Affordable Underwear Subscriptions
Knotty Knickers Delivers New Underwear to You for $3.99
<
39
Self-Cooling Underwear Collections
Self-Cooling Underwear Collections
Organic Basics Now Offers Anti-Bacterial Underwear for Women
<
38
Multi-Functional Basic Underwear
Multi-Functional Basic Underwear
The Basic Girl Brand Emphasizes Functionality Over Frivolity
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37
Active Maternity Wear
Active Maternity Wear
MATLETIK Produces Canadian-Made Activewear for Expectant Mothers
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36
Compression Mastectomy Bras
Compression Mastectomy Bras
This Feminine Stella McCartney Bra Supports Post-Mastectomy Healing
<
35
Vibrant Supportive Swimwear
Vibrant Supportive Swimwear
Anita's 2018 Collection Boasts Unique Designs and Colorways
<
34
Progressive Female Representation Campaigns
Progressive Female Representation Campaigns
Dove and Mindshare Joined to Redefine Beauty Standards
<
33
Iconic Lingerie Museums
Iconic Lingerie Museums
A Victoria's Secret Museum is Now Open on New York's Fifth Avenue
<
32
Antibacterial Bamboo Underwear
Antibacterial Bamboo Underwear
Aubrey & Oakes Underwear is Designed for Optimal Comfort
<
31
Empowering Mastectomy Bras
Empowering Mastectomy Bras
Anna Bonny's Post-Mastectomy Bras Take Inspiration from Eyepatches
<
30
Smart Wellness Bras
Smart Wellness Bras
VITALI's Bra for Health Serves as an All-Day, Personal Wellness Coach
<
29
Experiential Sports Bra Pop-Ups
Experiential Sports Bra Pop-Ups
The NikeWomen BraHaus Pop-Up Sought to Offer Custom Sports Bras
<
28
Leakproof Mens Undergarments
Leakproof Mens Undergarments
The PantyProp 'PropHim' Leakproof Underwear Blocks Odors
<
27
In-Store Legwear Galleries
In-Store Legwear Galleries
Wilford's Berlin Store Features a Legwear Gallery Inside
<
26
Inclusive Body-Positive Lingerie
Inclusive Body-Positive Lingerie
The 'Aerie Real Me' Campaign Champions All Skin Tones and Bodies
<
25
Stylish Underwear Subscription Services
Stylish Underwear Subscription Services
The Relevel Men's Boxer Briefs are Supportive Yet Soft
<
24
Leak-Proof Workout Shorts
Leak-Proof Workout Shorts
Thinx's "Period-Proof" Training Shorts Have Absorbent Built-In Underwear
<
23
Reengineered Sports Bras
Reengineered Sports Bras
This Lululemon Bra is Made with Soft, Sweat-Wicking 'Ultralu' Fabric
<
22
eCommerce-Exclusive Activewear
eCommerce-Exclusive Activewear
Amazon Launched a Variety of Private-Label Sportswear Brands
<
21
Stretch Mark-Exposing Fashion Ads
Stretch Mark-Exposing Fashion Ads
These Unedited ASOS Images Speak to the Body Positive Movement
<
20
Technical Sports Bras
Technical Sports Bras
Nike Flyknit Sports Bras Use the Same Technology as the Revolutionary Shoes
<
19
Ageless Lingerie Marketing
Ageless Lingerie Marketing
56-Year-Old Model Mercy Brewer Fronts Lonely Lingerie's Latest Campaign
<
18
Transitional Tank Lingerie
Transitional Tank Lingerie
Knixwear's 'Evolution Tank' is Ideal for Sleep, Fitness, or Layering
<
17
Plus-Sized Lingerie Collections
Plus-Sized Lingerie Collections
Viva Voluptuous Offers an Array of Sizes for Consumers
<
16
Underwire-Free Nude Bras
Underwire-Free Nude Bras
The Evelyn & Bobbie Brand Offers Underwear That Focuses on Comfort
<
15
Performance-Enhancing Underwear
Performance-Enhancing Underwear
The VylyV 'Swift' Undergarments Exercise Your Pelvic Floor Muscles
<
14
Millennial Resort Fashion
Millennial Resort Fashion
Prada's Resort Collection Boasts Youthful, Feminine Details
<
13
Inclusive Celebrity Lingerie Ranges
Inclusive Celebrity Lingerie Ranges
The New Addition Elle Line Was Made with Model Ashley Graham
<
12
Seductive Mechanic Editorials
Seductive Mechanic Editorials
Hailey Baldwin Wears Branded Denim Ensembles This New GUESS Campaign
<
11
Inclusive eCommerce Retail Brands
Inclusive eCommerce Retail Brands
Fashion Retailer Addition Elle Launches a US eCommerce Website
<
10
Redesigned Private Part Pouches
Redesigned Private Part Pouches
Joeywears Underwear Promise a More Comfortable Fit and Less Sweat
<
9
Detachable Underwear Clasps
Detachable Underwear Clasps
Blooms Prive Offers Comfortable and Functional Underwear
<
8
Body-Positive Sportswear
Body-Positive Sportswear
The Nike Plus Size Collection Introduces a Range of Extended Sizes
<
7
Organic Hemp Underwear
Organic Hemp Underwear
The 'WAMA' Underwear is Breathable and Naturally Antimicrobial
<
6
Unretouched Lingerie Ads
Unretouched Lingerie Ads
Anine Bing's New Line is Being Promoted with Photoshop-Free Ads
<
5
Sultry Retro-Inspired Editorials
Sultry Retro-Inspired Editorials
Bella Hadid Was Collier Schorr's Muse for 032c Magazine
<
4
Unedited Lingerie Shoots
Unedited Lingerie Shoots
The Ashley Graham Vogue Italia Editorial Shows the Model in Sultry Looks
<
3
Socialite-Made Camouflage Merchandise
Socialite-Made Camouflage Merchandise
The New Kylie Jenner Camo Series Features Underwear and More
<
2
Athletic Panther-Paired Editorials
Athletic Panther-Paired Editorials
Cara Delevingne Posed with a Panther for PUMA's DO YOU Campaign
<
1
Sweat-Preventing Bras
Sweat-Preventing Bras
The Ta-Ta Towel Was Designed to Combat One of Summer's Challenges
<